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Analysis: Why Renesas is creating mobile IC spinoff

10/31/2010 10:48 PM EDT
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elctrnx_lyf
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re: Analysis: Why Renesas is creating mobile IC spinoff
elctrnx_lyf   11/3/2010 10:43:47 AM
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I don't think the mobile will overgrew microcontrollers at any point of time in the future. Basically the micro controller business is really huge covering different industries with and without any wireless capability inbuilt into the IC's. But in the cellular market, application processors and wireless business will be lead by different units considering the huge volumes produced/year.

Luis Sanchez
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re: Analysis: Why Renesas is creating mobile IC spinoff
Luis Sanchez   11/2/2010 2:08:35 AM
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the clash of the cultures is what they wan't to avoid. Great move. Though strange it seems because they just got it and it appears as if they were letting go. Not exactly but... sort of. Nevertheless it is really very important how you manage a business and trying to Japanize a bunch of finnish staff is perhaps a call for additionaly burden. I think this is a good lesson to be learned by the media watchers like us. But... will in the future mobile overgrow microcontrollers... what do you think?

_hm
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re: Analysis: Why Renesas is creating mobile IC spinoff
_hm   11/1/2010 11:17:08 PM
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There is good need of wireless / mobile devices other then mobile phones and tablets. In industrial automation, medical instrumentation, hosptial automation and other similar fields has lots of work to do for mobile/wireless devices and there is scope for organization like Renesas can make big impact and find niche market. We eagerly await their new products and solutions.

terazjp
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re: Analysis: Why Renesas is creating mobile IC spinoff
terazjp   11/1/2010 6:39:14 PM
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This might be just due to a quite simple reason, I suspect that Renesas management has no confident to remotely manage those 1100 employee stationing in Europe and Finland. It is very natural to imagine that Nokia had requested and put it in their contract to separate the mobile chip set unite isolated from quite complicate Renesas organization which is a joint VENTURE by Hitachi and Mitsubishi who are very Japanese traditional cultured company. I'm sure that it could be a big chance for Renesas to make a huge break through of their mobile chip set business if they could manage this new company as NON Japanese company managed by Finnish manager, could be a great and quite capable global company, otherwise valuable and precious opportunities would be depressed by awful Japanese company management culture. I hope Renesas could make big challenge and adventure to fly in the real global mobile business. by terazjp

Chip_Marketing
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re: Analysis: Why Renesas is creating mobile IC spinoff
Chip_Marketing   11/1/2010 10:50:07 AM
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With more than 75% of Renesas Mobile employees outside Japan, Renesas probably wanted a seperate organization where non-Japanese managers could also have more input, as well as increase the speed of the organization. The main Renesas organization in Japan, would not be abe to manage such foreign employees or global business.

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