PARIS Ė Texas-based EDA startup Zocalo Tech Inc. announced it has established a Technical Advisory Board (TAB) and appointed Brian Bailey, an EDA verification expert, as its first TAB member.
Zocalo Tech said the TAB aims at advising the company on verification research trend, providing expert guidance for product development and educating the market about its Assertion-Based Verification software tool, Zazz.
Zocalo Tech claims Zazz software simplifies and supports the adoption of an ABV methodology to improve electronic design and IP quality and increase verification productivity. Zazz addresses the major issues that have kept ABV from wide scale acceptance.
Brian Bailey (see picture) is a verification expert who contributed to the early development of RTL simulation, hardware emulation, hardware/software co-design, transaction-level modeling and ESL methodologies.
Indeed, he worked at Mentor Graphics as the technical lead for their multi-level, mixed-signal simulation environment, which included an extension of the C language for behavioral modeling in the hardware space. Extending the notion of mixed environments then took him into the hardware/software co-verification space.
He also looked at its extension into the system space, connection to emulators, embedded system development tools and many other directions. Wanting to learn more about the system design process, he then started performing consulting to the companies end user companies.
Bailey also sits on Jasper Design Automation's TAB.
On his blog, Bailey declares: "I help companies such as Jasper Design Automation and Zocalo Tech by sitting on their Technical Advisory Board, where I can help them understand the changes that are happening in the industry and to identify specific opportunities for the company, even though I am not involved in the actual engineering efforts to create the solutions."