LONDON – Processor intellectual property licensor ARM Holdings plc (Cambridge, England) is in discussions with Google Inc. about ARM processors being used for the GoogleTV initiative, according to a Dow Jones report that quotes ARM president Tudor Brown.
At the roll out for the initiative in May 2010 Google had said its internet-connected TV software would be powered by the Intel Atom processor.
Speaking at a conference in Taipei, Taiwan, on Thursday (Nov. 18) Brown said he thought Google decided to use Intel processors in GoogleTV to get the product to market quickly, according to the report. "If Google is to meet the mainstream needs of the market, its televisions will need to be made with lower energy and lower cost processors," the report quoted Brown as saying.
The GoogleTV software to run on an internet-connected set top box or some internet-connectable televisions from Sony was scheduled to launch before the end of the year.
Brown declined to comment on the nature of the discussions being held with Google but did say that ARM's 30 percent market share in digital television host processors is growing something the company is focused on.
Related links and articles:
ARM in preliminary talks with Google on smart TV cooperation
Coming this fall: GoogleTV on Intel-powered Sony TVss
ARM 64-bit CPUs coming soon, says report