SAN FRANCISCO—Fairchild Semiconductor International Inc. said Monday (Nov. 22) it would increase its focus on the mobile handset as a market for the company's products.
Fairchild, best known for its power semiconductor products, said it was developing chips that deliver new levels of functionality to help differentiate mobile designs.
Fairchild said it is increasing investment in and development of a targeted portfolio of analog and power intellectual property (IP) to support handset manufacturers’ specific signal path requirements for audio, video, USB, signaling, sensing and timing, and in power management for peripheral cores, lighting and RF.
“A growing percentage of the mobile handsets shipped today are higher end, feature-rich phones and ‘smartphones’ that heavily rely on the type of semiconductor solutions Fairchild develops,” said Bob Conrad, executive vice president of Fairchild’s Mobile, Computing, Communication and Consumer products group, in a statement.
Fairchild cited several examples of its new mobile focus, including the company's FT8010 restart timer which enables a device to be reset with the touch of a designated key pad function, and the company's FAN5362 device, which the company says extends battery life and conserves board space in portable and consumer designs.
Isnt it a bit delayed action to take where many companies such as NXP, Infineon, onsemi(motorola) are either out of business or made up joint ventures. Mobile products are getting more and more specified, need to combine many functions into same chip is arduous, and costly. Now either u should be giant to cover R&D and foundery costs, or fabless R&D focused start up. Not to forget intel is in the game also.
Fairchilds power semis are brilliant, why they dont focus more on electrical vehicles? Need for efficient and reliable power chips are higher than ever...
Itis very important for the bigger companies to think strategically on the product lines. This could also benefit the OEM's in bigger way to come out fast into the market. In the mobil phone segment, I think there is still lot to come in terms of the new products coming out with more integrated fetures for the user interface functions. This also includes the tacticle feedback for the touch screen use and other voice activated and key tocuh activated processing devices.
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