SAN FRANCISCO—The e-reader market is projected to represent a $1 billion opportunity for semiconductor suppliers next year, according to a forecast by market research firm In-Stat.
Shipments of e-readers from suppliers such as Amazon.com Inc., Barnes & Noble Inc. and Sony Corp. are projected steadily from 12 million units in 2010 to 35 million units in 2014, according to In-Stat (Scottsdale, Ariz.).
"The e-reader creates new opportunities for microprocessor and memory vendors,” says Stephanie Ethier, as In-Stat senior analyst, in a statement. "The processor ASP will be the most resilient over the forecast period, only declining 18 percent from 2009 to 2014."
Despite significant increases in NAND flash densities, the dollar value of flash content in e-readers is expecting to declines 60 percent over the same period, according to Ethier.
In-Stat predicts that e-reader price points will continue to fall over the remainder of 2010, with a $99 model likely available in time for the holiday season. Overall, the average selling price for e-readers in 2010 will be $200, according to the firm.
While In-Stat projects that e-reader shipments will grow to 35 million units in 2014, the firm expects that tablet shipments will reach roughly 58 million by 2014.
@hm: the answer to your question is YES & YES! At the recently concluded Printed Electronics Conf & Expo at Santa Clara, there was a very live discussion of enhancing the features and display of eReaders while keeping the costs low. One of the major high-volume markets the players are targeting is indeed the text book market for K-12 & college. How ever, the existing technologies for low-cost ePaper displays don't perform well in colour. You lose a lot in attenuation while filtering for the basic colours. There is one company that specializes in dual mode colour ePapers that doesn't have much of the attenuation issues.
Tablets and ePaper-based eReaders play in different markets though many applications of eReaders can be run on tablets; the vice-versa is not always true! eReaders have a steeper margin erosion curve than tablets, in my opinion.
Dr. MP Divakar
Can eReader be enhanced in features and made eSlate too? It can be further made suitable for school class room. With this, it can be very essential tool of all school children and gain significant popularity.
Checkout http://www.notionink.com/techspecs.php which has a dual display; ie E-Paper display mode using Pixel Qi where you get battery life similar to Kindle OR Normal LCD Display mode where you get a lower battery life.
Like yesteryear's calculators which had small solar panels and did not need batteries, I think soon gadgets like e-readers will come with similar solar panels and hence will work without batteries and without any hassles of recharging.
Don't forget the netbook format. So we have a choice of a $500+ tablet that is mostly for entertainment, a $500+ netbook that is a simple PC, and dedicated $100+ e-readers. I agree that the iPAD is not now and may never be a replacement for the PC but at best would compete with a netbook. Some of us are using their iPhones for e-books and have the advantage of portability with the disadvantage of small screen. I don't envision one device for all these uses that is as portable as a phone. I ALWAYS have my e-reader/phone in my pocket. Other than entertainment I think the tablet is the doomed one unless it picks up PC-like features and becomes a "cool" netbook.
I feel that dedicated e-readers will continue to have significant appeal to a lot of people. I see parallels to cameras in smartphones where the pixel count and image quality has drastically improved but people still want a dedicated camera that is better at its primary function.
Maybe the cost of tablets will come down to a point where it isn't that much more but it won't come to parity. Today a Kindle is $99 whereas the base iPad is $499, that is a large gap to close. Even if this comes down to $299 or less it is still a large gap for someone that wants the benefits of an e-reader but doesn't have much interest in owning a tablet or the functionality it brings.
I bought my father a Kindle 2 years ago for Christmas and he loves it. Even though he travels little and there is a power outlet right next to his reading chair he still raves about the fact that he rarely has to charge it.
Lots of useful discussion here as I am thinking about a consumption device with a focus on books, magazines and newspapers. I think Larry M's comment is telling. Flexibility suggests that tablet devices may displace the e-reader. But people who own them love them. The battery life is amazing, but nothing like a trusty paperback.
My point is that even month long battery life will still need to be recharged, and users need to develop the discipline to do so or risk not having their gadget available to them when they want. Although there is no disputing the battery life advantage of traditional e-readers compared to tablets, the daily recharging ritual has become as entrenched as brushing teeth before going to bed. Most of us depend on our cell phones, and there is little else to be done to ensure their utility but remembering to charge them. Perhaps a daily routine makes this more reliable than something less regular like weekly or monthly.
But I must argue my point based on my wife's behavior. She loves her iPad but would probably like a low power e-ink reader better. She never seems to be able to remember to charge her phone or any other power-hungry portable electronics.
I do not see a point of having a separate reader in any case unless if the tablets can't be used as a reader. Since with the growing demand the cost of the tablet computers will come down like the laptop market and it will be available at a very low affordable price and I guess the readers will be out of this world soon!!!!!!
Can Tablet computer provide simple mode selection in that it works only as eReader (slwos down processor) and conserves power like eReader? Also, why do you need it too last for one month, so long? You can always have power availablability after few days, in not few hours.
Power may not be significant issue in comparision.
How is prediction about the content for them? And how many user will switch over to this mode?
Blog Make a Frequency Plan Tom Burke 17 comments When designing a printed circuit board, you should develop a frequency plan, something that can be easily overlooked. A frequency plan should be one of your first steps ...