Some people use Twitter and Facebook to broadcast what they had for breakfast, circulate cute photos of their pets in costume, and track their favorite media personalities’ breakfast selections and costumed pets. It’s little wonder some engineers think social media tools are a waste of electrons.
Other engineers, however, say that while they had a negative perception of social media tools at the start, they have found useful applications for them; some even view them as essential to their professional lives. Tools like LinkedIn and Twitter, they say, help them to network, get the latest news and information, and connect with engineers who share their interests and have had similar experiences.
What, exactly, have these engineers learned that may not yet be apparent to others? Are there killer social media apps for engineers, and if so, what are they?
Find out in our Webinar, “Social Media 101 for Engineers,” at 2:00 pm EST on Dec. 15.
To show you how you can best leverage these tools, we’ve invited two engineers and the founder of one of the largest EE recruiting firms—who are all longtime (relatively speaking) users of social media tools—to share some highly practical tips and strategies for using Twitter, Facebook and LinkedIn professionally. No sales pitches or marketing fluff here. No pet tricks. Just solid, useful information designed to spark ideas on ways that engineers can leverage social media to benefit their careers.
For example, recruiter Mike Delaney says that professional recruiters and company HR directors increasingly rely on tools like LinkedIn to find qualified job candidates. The engineers most likely to be found on LinkedIn and other professional sites have optimized their profiles, he says, employing strategies such as the use of common keywords that recruiters and HR directors are likely to type in when searching for candidates.
Based on his own real-world experiences in recruiting for thousands of engineering positions, Delaney will take engineers through a step-by-step process for optimizing their LinkedIn profiles, showing the do’s and don’ts that can help them be found, and how to avoid problems with inconsistent or incomplete information that might trip up a job seeker at the interview stage.
Eric Mantion, director of social media strategy for Intel’s Embedded and Communications Group, will take engineers through some practical uses of Twitter (yes, really) that he’s discovered. “I think one of the problems is that when engineers go to check out Twitter, the things that are most visible are not of any value to engineers,” he says.
Suggesting that engineers start by thinking of Twitter as just another RSS feed—but one that can be very timely—he’ll walk through strategies for finding people and topics to follow. He also will discuss content of particular interest to engineers that they can find through Twitter.
Finally, Todd Sierer, director of social media and development at Edmund Optics/America and a well-known engineering personality on Twitter and Facebook, will discuss his strategies for networking and interacting with the engineering community based on his experiences as an application engineer.
We hope you can join us for this timely Webinar. See the next page for details on how to register. — Karen Field, vice president, EE Life Community, UBM Electronics