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Samsung tips six predictions in IC scaling

12/6/2010 07:49 PM EST
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Volatile Memory
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re: Samsung tips six predictions in IC scaling
Volatile Memory   12/9/2010 8:42:08 PM
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Samsung has now taken the initiative and removed the unfortunate brochure. How timely of them!

Volatile Memory
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re: Samsung tips six predictions in IC scaling
Volatile Memory   12/8/2010 10:39:34 PM
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Somobody just brought to my attention an interesting document prepared by Samsung on October 4th, 2010: http://www.samsung.com/global/business/semiconductor/support/brochures/downloads/memory/MobileMemory_brochure.pdf Page 3 states: "Samsung’s 512Gb PRAM is combined with Mobile DRAM to deliver performance three times faster than NOR-based MCPs, making it ideal to quickly process large-size multimedia files." The "three times faster" is obviously a lie, but hard to prove given that the only PRAM chip in a cell phone has been destroyed. However, it is obvious that Samsung lied about PRAM being 512Gb. It is just 512Mb. Samsung exaggerated by a factor of 1024x. And, apparently, nobody has noticed so far. People must be busy installing those chips into fake phones instead of reading marketing materials. Great job, Samsung!

krisi
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re: Samsung tips six predictions in IC scaling
krisi   12/8/2010 7:54:55 PM
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To @goafrit...well, Moore's law has allowed silicon industry to become $300B or so business and revolutionized the world in the meantime (PC, cell phone, Internet, etc) so I guess it kind of has worked so far ;-)...how else do we keep providing value and deriving profit while doing it? Kris

goafrit
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re: Samsung tips six predictions in IC scaling
goafrit   12/8/2010 6:31:41 PM
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We better ask one day if this scaling has any major merit. Do we have to keep the Moore's law?

KB3001
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re: Samsung tips six predictions in IC scaling
KB3001   12/8/2010 5:53:13 PM
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TSV-based 3-D parts is my pick of the lot.

Volatile Memory
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re: Samsung tips six predictions in IC scaling
Volatile Memory   12/8/2010 3:00:34 PM
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nineman: Good find of that 1983 legend! However, the Philips CD player existed and produced sound that many considered Perfect. Where is Samsung's PRAM? It seems the only chip ever used was destroyed by our friends at UBM TechInsights, so we couldn't even determine the extent of its perfectness. Unless you are in possession of a cell phone with PRAM in it or know where we can buy one?

nineman
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re: Samsung tips six predictions in IC scaling
nineman   12/8/2010 1:08:58 PM
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Volatile Memory you really are in a world of your own, trying to whip up criticism out of nothing. Giving it the nickname 'perfect RAM' is just that: a nickname, tongue in cheek. You ask "...show us just one other example of a large company calling certain non-perfect technology or a device "Perfect." " If it helps, I have an original Philips CD player (14-bit) packaged with the legend "Pure, Perfect Sound, Forever". Not true, possibly clueless, not hedging either. Just hype. The Samsung example is very modest in comparison. Happy now?

ArekZ
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re: Samsung tips six predictions in IC scaling
ArekZ   12/8/2010 5:55:56 AM
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When I read about sub 20/35ns processes I wonder, how the forthcoming high activity of the Sun may affect devices using them ... "Mum, I could not call you because my mobile kept crashing..." 8)

Volatile Memory
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re: Samsung tips six predictions in IC scaling
Volatile Memory   12/7/2010 6:41:00 PM
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iniewski: In a world of uncertainty, hedging is not only typical, it is the smart thing to do. However, you are welcome to show us just one other example of a large company calling certain non-perfect technology or a device "Perfect." Only then will I concede that Samsung might have been simply hedging rather than being either quite clueless, or maliciously deceptive.

krisi
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re: Samsung tips six predictions in IC scaling
krisi   12/7/2010 6:07:02 PM
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To @Volatile Memory: I think it is fairly typical for large companies to hedge bets on various technologies. And you can't really blame them to say something in 2006 and change their mind in 2010...but I do agree that in order to confuse market and competition companies occasionally make claims and announce non-existing or non-proven technologies while at the same time working in dark on something entirely different. There are no brownie points for too much honesty in business ;-)...Kris

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