LONDON – Google Inc. has asked consumer electronics companies that were preparing to launch TVs running the Android-based Google TV to put their plans on hold while it improves the software, according to a New York Times article.
Google TV, intended to be the merger of broadcast TV reception with Internet interactivity, was launched in the fall, to luke-warm reviews, on boxes from Logitech and Sony. A number of mainstream TV suppliers including Toshiba, LG and Sharp were expected to launch Google TVs at the Consumer Electronics Show, coming up in January 2011.
Samsung is not the only company expected to launch Google TV products at the show with appliances similar to those from Sony and Logitech, the report said.
Google TV, which so far has only launched on Intel Atom processor based hardware, has proved a difficult launch with a number of broadcasters refusing to cooperate and banning the transmission of their programs on the platform.
Google is now set to upgrade the software adding an apps store and a number of bug fixes, the report said.
The official Google TV blog a post on Wednesday (Dec. 15) stressed the ability to upgrade the software stack over time with additional features and disclosed improved tools for finding movies and TV shows via Netflix and a remote control application for smartphones running Android software. However, there is no comment on any delay to equipment launches there.
The fact that Google TV will miss out on both the pre-holiday gift and post-holiday sales seasons will likely delay the effective launch by a year, according to some observers.
Observers are stating that Google's whirlwind success in computers has not prepared it culturally for the rigors of the consumer electronics market. Google has little experience of being a good partner or ecosystem builder and this has been highlighted by the jerky start-stop nature of the roll out.
Related links and articles: