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Atmel, Nvidia propel next-gen MIDs

2/14/2011 08:03 AM EST
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Luis Sanchez
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re: Atmel, Nvidia propel next-gen MIDs
Luis Sanchez   2/16/2011 2:20:02 AM
That Atmel Nividia combination sounds good for OEM's. Speeding up development is a good offer. However, I bet that development, whenever is speeded up, something gets sacrificed and I bet that's customization or versatility. Using of the shelf building blocks takes away de creative and fun part from development and all those quickly done OEM's will not be so 'O' (for Original) after all. Only the outside look will be the differentiator. Of course, there will be a market for that also, but as Mr. Benson said, I too doubt they'll convert the Applebees.

Duane Benson
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re: Atmel, Nvidia propel next-gen MIDs
Duane Benson   2/15/2011 12:48:53 AM
I'd say that other companies shouldn't necessarily think about competing with Apple so much as learning from Apple and competing with everyone else. While it is possible to win some customers from Apple, in general, Apple folks tend to be Apple folks and non-Apple folks tend to be non-Apple folks. They have 80% market share, not because they have a product for a 80% of all potential tablet users, but because the other manufacturers that will sell to the other part of the market are still not quite there yet. The commoditization of the innards make differentiation much more difficult, but still possible. Essentially, depending on how heavily the manufacturer leverages the reference design, the basics will be very similar between virtually all of the tablet vendors. With such little room for capability-based differentiation, brand loyalty, price and the little things are where market share will be gained or lost. Those three aspects are what will create a strong competitor.

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re: Atmel, Nvidia propel next-gen MIDs
elctrnx_lyf   2/14/2011 9:43:32 AM
A very good summary of the Tablet and smart phone market of the future. The touch screen controllers market is booming because of the all the smart phones and tablets are coming out with touch screens. The processor market is also getting interested because of the NVIDIA entered into the market at the tight time with their Tegra2 processors.

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