In an effort to recover from the 2008-2009 downturn in the automotive industry, automakers are starting to capitalize on the demand for the same dynamic multimedia experience in the car that consumers have become accustomed to in the home; that is, to integrate in-vehicle infotainment (IVI) systems into a wider range of automobiles in order to reenergize new vehicle sales. As a result, new In-Stat research forecasts that over 35 million in-vehicle infotainment (IVI) systems are expected to ship in 2015.
"In order to compete, the automotive industry must now keep pace with the innovation and scalability found in the consumer electronics industry," says Stephanie Ethier, Senior Analyst. "Along with a rich multimedia experience, today's drivers and passengers are also demanding constant connectivity in the car.
The majority of automakers are embracing this demand for connectivity and forming strategic partnerships with technology and software companies to offer solutions that will enable consumers to access digital content in and out of the automobile via both wired and wireless options."
Due to the wide consumer acceptance of smartphone apps, the smartphone will be the preliminary source of in-vehicle infotainment and connectivity. The semiconductor TAM for IVI system suppliers will grow nearly 110% between 2010 through 2015, with the largest opportunity residing with those companies supplying applications processors, Wi-Fi/Bluetooth/GPS/FM combo chips and SDRAM.
The BOM of a typical IVI system will be US$75.78 in 2015.
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This article originally appeared on EE Times Europe.