Framingham, Mass. – April 1, 2011 – Soon to be “Previously known as ‘The Synthesizable Modeling Company™,’” Bluespec Inc. announced today that it has redirected its focus to eliminating the industrialized world’s dependence on oil. Specifically, Bluespec is perfecting the use of water as the next energy source. Imagine, soon the people of the world will be both quenching their thirst and powering their SUVs from the same bottle of plain ol’ water.
Genesis of a groundbreaking innovation
Groundbreaking innovations often come from unexpected places. Bluespec has been inspired to make its move by observing the EDA industry’s spectacular and brilliant use of Maslow-Kaplan’s Law .
A good illustration of this is refusing to be limited by the knowledge that C/C++ were designed for sequential machines with von Neumann architectures and, after five decades of intense research, have been shown to have only limited success for parallel computing (on simple loop-and-array codes). After all, any “minor” concurrency limitations could be addressed by reintroducing RTL pedals on the C++ “Ferrari”. Instead, they focused on much more important considerations: Everybody knows C/C++! And it’s free! So it has got to be the solution for ESL!
But some have disagreed. At a recent parade displaying the triumphs of using C++ for hardware design, Sashu Api, an innocent, having just read a tale by Hans Christian Andersen , cried out, “But while there’s water everywhere, we never put it in our gas tanks!” But he was soon set straight by the wise elders, who retrained him in the catechism: C++ is all we’ve got; everybody knows it; it’s free!
Bluespec’s change of direction
Having recognized that the EDA industry’s self-confidence in its proposed solution to ESL was a specific application of Maslow-Kaplan’s Law, and being inspired quite literally by Api’s comment, Bluespec decided to take it to the next step, and apply the same principles to a much wider and more pressing market – eliminating the world’s dependence on oil. Water is everywhere, and it’s practically free! It has got
to be the solution!
Initial lab results, though admittedly limited in scope, none-the-less show great promise. In EDA terms, we’ve nailed the FIR filter! Extending these results to more real-world situations is expected to be “just around the corner”, just a matter of a little more persistence and engineering.
Bluespec’s chief technology officer Rishiyur S. Nikhil is not discouraged by the lack, so far, of larger demonstrations of success of water as our energy source, or by suggestions that solar, wind, wave or other sources may be more scientifically sound. “Bluespec is not dissuaded by such shortsighted thinking, however pragmatic. We’re captivated by the way things should be and convinced that we’ll make buckets of money once we’ve succeeded in proving the laws of nature wrong. Besides, everyone has access to water. It’s all we’ve got!”
An explanation and history of April Fools’ Day can be found at http://en.wikipedia.org/wiki/April_Fools'_Day
 The Maslow-Kaplan Law: “If all you have is a hammer, everything looks like a nail” http://en.wikipedia.org/wiki/Law_of_the_instrument
 “The Emperor’s New Clothes”
Contact George Harper, Bluespec’s vice president of marketing, for more details. He can be reached at (781) 250-2200 or via email at firstname.lastname@example.org
Bluespec is The Synthesizable Modeling Company™. With Bluespec, models and test benches can be synthesized along with legacy IP to employ emulation much earlier for modeling, verification and early software development. Bluespec makes emulation much easier, more affordable, and deployable from concept to volume silicon. With the only solutions built on atomic transactions, proven technology for managing and simplifying large-scale hardware concurrency, Bluespec provides the only general-purpose, high-level synthesis toolset for any use model (models, testbenches, production IP) and design type (datapath, control, interconnect). More information can be found on www.bluespec.com or by calling (781) 250-2200.