SAN JOSE, Calif. - South Korea's Samsung Electronics Co. Ltd. came closer to challenging Intel Corp.’s chip market leadership in 2010, according to IHS iSuppli.
In 2001 Intel’s market share at 14.9 percent was more than three times that of Samsung at 3.9 percent; Samsung ranked fifth then, according to the firm.
Since that time, Intel’s market share has ranged between 11.9 percent and 14.8 percent. Meanwhile, Samsung has seen its revenues grow by 355 percent from 2001 to 2010, allowing the company to expand market share and raise its ranking, according to the firm.
The newly released final market share rankings for 2010 show No. 2-ranked Samsung held 9.2 percent share of global chip revenue, up from 7.6 percent in 2009, according to the firm. This put the South Korean electronics giant a mere 4.1 percentage points behind perennial market leader Intel of the United States, it added.
Samsung’s strong performance in 2010 was driven by booming sales of its main semiconductor product: memory.
In the rankings for 2010, Toshiba was in third, followed in order by TI. Renesas Electronics Corp. went up in the rankings from No. 9 in 2009 to No. 5 in 2010 by virtue of the merger between Renesas Technology and NEC Electronics.
Hynix was in sixth place, followed by ST, Micron, Qualcomm and Broadcom.
For Micron, the combination of strong memory market growth and its acquisition of Numonyx propelled Micron up five places into the Top 10 to No. 8. Elpida jumped up four spots in ranking from No. 15 in 2009 to No. 11 in 2010, while Hynix advanced one place to No. 6.
Suppliers among the Top 25 that struggled the most in 2010 were Taiwan-based MediaTek with flat revenue, Qualcomm with growth of only 12.4 percent and nVidia with 13.1 percent expansion. Qualcomm slipped from No. 6 to No. 9, and MediaTek fell from 16th to 19th in the rankings. nVidia was able to hang on to its No. 20 spot. AMD and Sony Corp. also fell in the rankings by four positions each, as their overall revenue growth significantly lagged market growth.