LONDON – Processor licensor ARM Holdings plc is trying to persuade Advanced Micro Devices Inc., the long-time rival to global chip leader Intel Corp. to license ARM processors and use them instead of the x86 architecture.
It is notable that software giant Microsoft and ARM (Cambridge, England) are due to provide keynoters for an upcoming Fusion development conference and that Microsoft recently announced that it would support its full Windows operating system running on ARM processors.
One possibility is that AMD could amend its Fusion architecture to include both x86 and ARM CPU cores plus graphics cores in a heterogeneous multiprocessor. However, it is also possible that AMD may choose to abandon difficult and expensive attempts to develop its own multicore x86 architecture in competition with Intel and, instead, allow ARM to provide its cores.
Speaking to EE Times during a discussion of ARM's first quarter financial results CEO Warren East said: "AMD is a successful company selling microprocessors. ARM is in the business of licensing microprocessor designs. It is perfectly natural that we should have been trying to sell microprocessor designs to AMD for about the last ten years. Hitherto we haven't been successful."
East also said: "AMD has signaled they are going through a rethink of their strategy, and that must provide a heightened opportunity for ARM. They might use ARM microprocessors in the future and you've got to expect that we would be trying to persuade them of that."
It probably depends on how fast tablets start gobbling up the PC and laptop market. It seems we keep hearing that many people don't need all that processing power. If most people start buying tablets and not PCs, wouldn't x86 suffer?
Misleading headline, AMD can add ARM without dropping x86, and probably should. They have lots of experience with state of the art geometries and low power, and ARM licensing is an easy cheap R&D effort compared to starting from scratch on new processor core. Put a team in a skunkworks setting for 12 months and see what they create!
Windows on ARM will be a disruptive game changer.
Well duh! That's what Chrome is all about... putting everything in the cloud and accessing it from the web.
Saying a ChromeOS netbook is broken because it doesn't do other stuff is like saying a truck is useless because it isn't any good as a boat.
Sure that means an Chrome netbook isn't much use for compiling or software development or playing FP shooter games, but that is not what it is designed to do.
All the flexibility that gives you a laptop that can serve as a development machine - or whatever - comes at a huge price. It makes for a very expensive, heavy and power hungry system with a short battery life.
Chrome OS recongnises that most people just use a computer for web and email and can happily live an "everything in the cloud" lifestyle. These people would benefit from having a cheaper, lighter netbook.
Kinnar, 'dying' would sound a bit too soon but the trend is all too visible. I dont see many x86 based mobile platforms. Tablets, phones and the next generation of portable devices would run on ARM and other cores... Not long before the requiem for x86.
totally agreed, particularly on IPless point.
Furthermore in principle AMD is the only real competitor of intel (Via... are too insignificant). Adding ARM in portfolio is indeed interesting but dropping x86 makes no sense, even if done gradually will take several years.
AMD will sell x86 as long as there are buyers, and since embedded designs can stay in production for decades I wouldn't worry. The x86 wastes a lot of power for backward compatibility, when the new CPUs are so fast they can run old apps in emulation just fine. This is an opportunity for AMD to relieve its CPUs of 30 years of accumulated baggage.
It will be very good it there is no solitary product, if everyone is over ARM then later ARM will become like Intel a solitary processor IP Rights holder, it will be nice is there are multiple players are there in the market.