LONDON – Processor licensor ARM Holdings plc is trying to persuade Advanced Micro Devices Inc., the long-time rival to global chip leader Intel Corp. to license ARM processors and use them instead of the x86 architecture.
It is notable that software giant Microsoft and ARM (Cambridge, England) are due to provide keynoters for an upcoming Fusion development conference and that Microsoft recently announced that it would support its full Windows operating system running on ARM processors.
One possibility is that AMD could amend its Fusion architecture to include both x86 and ARM CPU cores plus graphics cores in a heterogeneous multiprocessor. However, it is also possible that AMD may choose to abandon difficult and expensive attempts to develop its own multicore x86 architecture in competition with Intel and, instead, allow ARM to provide its cores.
Speaking to EE Times during a discussion of ARM's first quarter financial results CEO Warren East said: "AMD is a successful company selling microprocessors. ARM is in the business of licensing microprocessor designs. It is perfectly natural that we should have been trying to sell microprocessor designs to AMD for about the last ten years. Hitherto we haven't been successful."
East also said: "AMD has signaled they are going through a rethink of their strategy, and that must provide a heightened opportunity for ARM. They might use ARM microprocessors in the future and you've got to expect that we would be trying to persuade them of that."
I am not an expert, but as end user I know that Intel is very fast, AMD is fast, my ARM tablets/phones are slow.
To race the Indy 500 I need a 12 cylinders engine and a lot of fuel, to commute to/from work the old 4 cylinders does the job using 1 Gal for 25 miles.
What about a new architecture? Also the Arm concept is old! Can it be enhanced to a high performance device and how many programs the will be available for it? is this a PowerPC repeat? is there a unified design standard? and so on.
I believe that he chip technology is the paramount factor in power reduction.
I think AMD, that is geared to offer high performance devices, will not be profitable making he ARM unless they capture a vary good chunk of the market.
Smart move by ARM: trying to put a foot into high end computing through a proxy :-) As for AMD, it does not make sense for them to drop x86, at least not for now - why should they?
By the way, I do not buy into the immortality of x86. I could well see a world without it, and during my life time. Efficient compilers, emulators and thin-client computing could smooth the transition.
ChromeOS might be viable as on a Net machine where one does all of the normal financial transactions and is fairly virus-proof. Beyond that, it's got to be the next version of Android. I mean, how much would it take to make Android a general desktop OS as slick as Win7 or OSX?
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