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STís new ARM-based DTV platform leverages ST-Ericsson

5/20/2011 01:24 PM EDT
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ReneCardenas
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re: STís new ARM-based DTV platform leverages ST-Ericsson
ReneCardenas   5/25/2011 1:46:39 PM
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Bert22306 your comment is right in the money with the exception in my opinion, that a large portion of broadcasting video consumers like the flexibility of a thin-client box, but are reluctant tech adopters. Unless a GUI is intuitive and easy to navigate, there always going to be a segment that prefers simplicity of legacy boxes.

CptTitanic
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re: STís new ARM-based DTV platform leverages ST-Ericsson
CptTitanic   5/23/2011 3:08:26 PM
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Well, perhaps not Internet TV's, but at least the STB portion. The STB is classically been a shim between the delivery method/format, and the "dumb" TV. As it becomes more cost effective to migrate the smarts, menus, features, video decoding, mpeg, digital demodulation, into an SoC solution in the smarter TV, the market for the external STB will continue to shrink. Of course there will continue to be a market as a technology shim for legacy TV's. Developing markets can leap-frog to newer, more cost effective, transmission standards for terrestrial or satellite. Just look at the explosion of wireless telephony, vs the infrastructure costs of deploying wired solutions.

CptTitanic
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re: STís new ARM-based DTV platform leverages ST-Ericsson
CptTitanic   5/23/2011 2:51:00 PM
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Have to agree with you there Larry. The government needs to wield a big stick and get this stupidity in check. These SAME companies have been bleating for decades about the promise of *interactive* TV. Unfortunately the model people like, is the one *without* the interference and meddling, the cable/telco companies love so much. After selling us a bill of goods for Internet delivery, they want to cherry pick what content they actually want to carry, price some bits differently, and despite charging at both ends, they want more. And yet, they continue to resist the idea that consumers might want to cherry pick "a-la-carte" what content/services they wish to purchase from them.

phoenixdave
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re: STís new ARM-based DTV platform leverages ST-Ericsson
phoenixdave   5/23/2011 2:13:54 PM
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I have to agree with Larry. I am hearing an increasing push for bandwidth time and speed limitations and usage fees. If these are utilized to invest in the future web infrastructure, that's one thing. But if used to stifle technology progress and competition, that's not a desirable route to go.

junko.yoshida
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re: STís new ARM-based DTV platform leverages ST-Ericsson
junko.yoshida   5/23/2011 9:41:19 AM
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Actually, you woud be surprised to hear that some do predict Internet-connected TVs may show up in BRIC sooner than digital TVs (because a lot of countries have no mandate to phase out analog signals...)

elctrnx_lyf
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re: STís new ARM-based DTV platform leverages ST-Ericsson
elctrnx_lyf   5/22/2011 4:33:46 PM
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Does the Internet TV's are going to replace the set top box and other regular TV broadcasting technologies. I don't think it will happen sooner than 5 years in the developed nations. And in the BRIC countries it would take at least 10 more years due to lack of high speed internet access required for such internet TV.

LarryM99
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re: STís new ARM-based DTV platform leverages ST-Ericsson
LarryM99   5/21/2011 4:25:04 PM
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The spoiler for the wave of Internet-connected TVs and other devices is the toll booth being set up by the ISPs. This is a textbook example of how monopolies deter innovation, and unless something is done at the government level progress in all of these IP-based services will slow or stall. Larry M.

CptTitanic
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re: STís new ARM-based DTV platform leverages ST-Ericsson
CptTitanic   5/20/2011 9:13:55 PM
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Why do you see MStar being stuck in Asia? Is the penetration into Western/US market being prevented by things like patents, IP, and MPEG-LA issues? Personally I don't see Trident as being viable moving forward. They took the entire NXP STB team and pretty much canned them all. Such pools of talent will likely materialize as competition elsewhere. I have a Vizio 22" TV with the Apps+Ethernet+WiFi, not that impressed, but it is likely that the entire STB market is going to seriously struggle with the commodification of the space with this functionality being dumped directly into the TV. The market is thick with streaming boxes, including those from big names like Seagate, Western-Digital, and SONY. A SONY SMPN100 box with 802.11n+Ethernet, 1080p, which will network with BD players at home, has a street price of around $88, and is very slick compared to the Vizio implementation. Then there is GoogleTV, and playing for other Android devices. I don't see this as a high margin space moving forward. The likes of Intel are going to have to adjust their margins if they even want to play in this space. NetFlix and RedBox would seem be bigger winners in the current game.

Bert22306
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re: STís new ARM-based DTV platform leverages ST-Ericsson
Bert22306   5/20/2011 8:52:08 PM
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I have always seen set-top boxes as an interim solution anyway. I mean, the plain-jane kind, not things like DVD players. It makes all the sense in the world to build in the required reception hardware and software, once it has become well established and relatively stable. The cable companies have been blocking such built-in solutions only because it was more money in their pockets to rent out the proprietary STBs, month by month. And people caved in like lemmings. In the Internet case, my current "STB" is simply a nice, slim, very quiet, dedicated PC, with RF remote keyboard and mouse. Total flexibility, beholden to no single service other than a broadband link. My suggestion to these CE manufacturers is, build in what amounts to standard PCs, even if you limit these to mostly a web browser and Flash player. What some might call, a "thin client." Give the users the ability to set up their own "favorites." Try, oh please try, to avoid the teptation to collude with unnecessary third parties.

junko.yoshida
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re: STís new ARM-based DTV platform leverages ST-Ericsson
junko.yoshida   5/20/2011 8:13:00 PM
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That's a damn good point. In the end, all these smartness -- required in set-top boxes -- are quickly moving into TVs and non-traditional set-tops. I actually loved when Lambinet said, "Connected TV is a set-top box with a big screen"!

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