Qualcomm's conservative approach around Windows 8 comes in the wake of the failure of smartbooks, a product concept that was supposed to rival notebooks in power and cost.
"I think we made a mistake when we talked about smartbooks," said Jacobs. "It made people think about clamshell systems, but the fact is the iPad became popular and it is part of the same vision of what we were talking about," he added.
Separately, Jacobs said he canceled plans for "a low volume e-reader" from Qualcomm that would have been the first device using the company's thin, low power Mirosol displays.
"I didn't like the full system, so we decided to not launch that one and launch the next version of it," said Jacobs. "It was a little bit about the display, and also about the whole package," he said.
The displays for the e-reader were being built in a small fab that "couldn't ramp volume anyway," Jacobs said. The company has finished the building for a larger, billion-dollar fab for the displays, but it won't be able to start display production for about nine months, he added.
"I feel good about where we are standing [because] we can't ramp volume anyway until the big fab gets going," he added.