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Vivante claims 5 top licensees for 2-D GPU

6/10/2011 03:35 PM EDT
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Peter Clarke
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re: Vivante claims 5 top licensees for 2-D GPU
Peter Clarke   6/14/2011 9:28:57 AM
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Not only does the approach make sense, but as I commented in the article it is already being done as a matter of course in many SoCs. Vivante's real advantage is probably not that their IP is essential, but that it is good enough and a lot lower cost than similar from ARM or Imagination. @Duane Cool idea. Sounds like what would be nice would be a unified instruction set and load balancer to keep all the ALU and graphics units busy. Now where have a heard of that before?

JL_CA
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re: Vivante claims 5 top licensees for 2-D GPU
JL_CA   6/14/2011 6:00:59 AM
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It looks like Vivante has some key IP and customers. Since they are small then they might get snatched up. It looks like Qualcomm made a comment above and I just saw this about TI's 4470 Apps processor: http://www.anandtech.com/show/4413/ti-announces-omap-4470-and-specs-powervr-sgx544-18-ghz-dual-core-cortexa9

goafrit
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re: Vivante claims 5 top licensees for 2-D GPU
goafrit   6/13/2011 6:27:43 PM
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I agree with you. This is a real energy saver.

Duane Benson
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re: Vivante claims 5 top licensees for 2-D GPU
Duane Benson   6/13/2011 3:50:05 PM
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2D doesn't have the flash and crowd appeal as does 3D, but I'd guess that the vast majority of computer applications do not need 3D rendering. Given that, it makes sense to off-load 2D to a different processor. What would be nice is if, while running 2D, the GPU could be made available for high intensity computation. That wouldn't help with power consumption, except when the unit was both not running 3D and not doing the complex math, but it could give greater capabilities to otherwise less powerful systems.

FortranMan
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re: Vivante claims 5 top licensees for 2-D GPU
FortranMan   6/13/2011 3:39:03 PM
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Agreed, but the winners and lossers are not easy to predict in the early stages of a rapidly expanding market. I recall there were expectations the upstarts challenging 3dfx in the 1990s could not survive. We all know how that one turned out.

KB3001
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re: Vivante claims 5 top licensees for 2-D GPU
KB3001   6/12/2011 12:22:30 PM
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Sensible approach of course but I always worry about the long term prospects of such companies as independent entities.

FortranMan
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re: Vivante claims 5 top licensees for 2-D GPU
FortranMan   6/11/2011 2:38:42 AM
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I see a similar approach on the multicore CPU side with the inclusion of smaller CPU cores for specialized tasks in the recent application processor product announcements. This type of specialized GPU seems like a natural extension of this thinking on the part of the AP vendors to graphics tasks. I can imagine the latest generation of AP GPUs must account for a significant battery drain during typical user interaction if they are indeed activated for blending and BLTing things to the screen. A right sized stand alone processor for this problem seems only natural and applies some of the lessons learned the early days of video cards.

BlueLiner
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re: Vivante claims 5 top licensees for 2-D GPU
BlueLiner   6/10/2011 11:34:34 PM
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I've been doing graphics since the early days, and this makes perfect sense for power sensitive applications.

JL_CA
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re: Vivante claims 5 top licensees for 2-D GPU
JL_CA   6/10/2011 10:41:30 PM
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That approach really makes a lot of sense. I assume the 3D engine is pretty large compared to the 2D engine, so if you have the smaller engine (less transistors, less die area) do more stuff, then there will definitely be major power savings. Plus, if I can use my phone or tablet for a few more hours I would definitely like that technology inside.

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