Embedded Systems Conference
Breaking News
News & Analysis

Connecting the dots in mobile TV: Siano…DiBcom…Telegent

8/8/2011 00:51 AM EDT
3 comments
NO RATINGS
Page 1 / 2 Next >
More Related Links
View Comments: Newest First | Oldest First | Threaded View
KB3001
User Rank
Author
re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
KB3001   8/9/2011 12:03:47 PM
NO RATINGS
I agree. Free-to-air is key. How do you monetise this however? location-based advertising? Is the market big enough?

junko.yoshida
User Rank
Author
re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
junko.yoshida   8/9/2011 1:08:36 AM
NO RATINGS
chanj, these are all really great questions. When you look at countries where mobile TVs have been successful, you'd quickly realize there is one thing in common: "free-to-air" broadcasting. If mobile TV broadcast remains free, it's a huge attraction to consumers. Mobile TV is inherently personal. Consumers do like having his or her own screen -- regardless the screen size. Over and over, trials and studies in the past proved that consumers, provided with mobile TV-equipped handsets, loved using it -- not necessarily on the road, but in a kitchen while cooking, or in a bedroom. In other words, it is not necessarily the "mobility" part that consumers love. It's the convenience of their own personal screen they cherish.

chanj0
User Rank
Author
re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
chanj0   8/8/2011 5:18:07 PM
NO RATINGS
What would be the major factors to drive the mobile TV market? Is it the mobility? Or the content? As a consumer, would you be interested in having a TV on your palm 24/7? What would be the driver to you to consider having a mobile TV?

March 2015 Cartoon Caption Contest: Mountain Climbing
March 2015 Cartoon Caption Contest: Mountain Climbing
The mountain had formed millions of years before when two tektronix plates collided.
208 comments
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Top Comments of the Week