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Connecting the dots in mobile TV: Siano…DiBcom…Telegent

8/8/2011 00:51 AM EDT
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chanj0
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CEO
re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
chanj0   8/8/2011 5:18:07 PM
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What would be the major factors to drive the mobile TV market? Is it the mobility? Or the content? As a consumer, would you be interested in having a TV on your palm 24/7? What would be the driver to you to consider having a mobile TV?

junko.yoshida
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re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
junko.yoshida   8/9/2011 1:08:36 AM
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chanj, these are all really great questions. When you look at countries where mobile TVs have been successful, you'd quickly realize there is one thing in common: "free-to-air" broadcasting. If mobile TV broadcast remains free, it's a huge attraction to consumers. Mobile TV is inherently personal. Consumers do like having his or her own screen -- regardless the screen size. Over and over, trials and studies in the past proved that consumers, provided with mobile TV-equipped handsets, loved using it -- not necessarily on the road, but in a kitchen while cooking, or in a bedroom. In other words, it is not necessarily the "mobility" part that consumers love. It's the convenience of their own personal screen they cherish.

KB3001
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CEO
re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
KB3001   8/9/2011 12:03:47 PM
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I agree. Free-to-air is key. How do you monetise this however? location-based advertising? Is the market big enough?

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