NEW YORK – Broadcom has quietly shut down its digital TV operations, including offices from Toronto to Pennsylvania to China. The closures began earlier this week (Sept. 19), EE Times has confirmed.
More than 100 of Broadcom’s DTV engineering and marketing staff based in Toronto and a team of more than 30 employees in Yardley, PA., have lost their jobs.
An internal company memo stated that Broadcom plans to exit the DTV and Blu-ray business, according to industry sources.
Broadcom neither confirmed nor denied the decision.
Asked to confirm the move, a Broadcom’s spokesman initially said he was not authorized to speak. Several minutes later, he replied with an official “no comment” response from the company’s management.
Broadcom’s DTV operation had a checkered history of acquisitions.
It acquired its DTV team in Toronto, former employees of ATI’s digital TV division, from AMD in 2008. Broadcom’s DTV team in Pennsylvania, consisting of ex-Nxtwave Communications staff who developed the first VSB demodulation chips, was initially acquired by ATI in 2002. That ATI's digital TV division later became part of Broadcom.
Broadcom offers a range of single-chip solutions compatible with NTSC, the ATSC digital standard and the digital cable television spec.
Broadcom is said to have been steadily losing DTV sockets to two Taiwan-based consumer chip companies, MediaTek and Mstar, that have grabbed the lion’s share of mid- to low-end of the digital TV markets. The Taiwanese companies have been aided by Japanese TV giants, who are seen as more willing to outsource mainstream TV manufacturing to Taiwanese ODMs.
Meanwhile, Japanese and Korean TV vendors aren’t giving up their own high-end digital TV SoC sockets, effectively shutting out Broadcom.
The impact of Broadcom’s decision to close its DTV and Blu-ray chip businesses remains unclear. The market is already buzzing, however, with Broadcom’s competitors busily working to grab whatever Broadcom is likely to leave on the table.
agaurav, my opinion, people and the value they held matters most. Do people care about the group's performance more than care his own benefit? If they don't, or the key personnels don't, the end will be as sad as this one.
PoorRichard - I feel your pain. Are you sure your previous manager joined Marvell?
What do you think ailed the DTV group at Broadcom the most? Poor management? Just the business? Poor engineering? Customer Support? Complicated chips? Who is wining in this space anyways?
Thanks, daleste. I am now working for less salary and happier.
I urge western world companies be careful when they hire people in China for important positions. Chose those who really care about the company, not those who makes a lot excuses, demands a high salary, orders lobsters for dinner, etc.
PoorRichard, Sorry to hear about your bad experience. I have seen bad management too in large companies. I hope you have recovered and are doing well. Smaller comapanies are often a better environment for good management.
Ironically, the terrible manager I was working for at ATI Shanghai got a promotion this year as a senior manager at Broadcom. And it seemed he just secured a position as director at Marvell. So the business may go broken, the bad guy's propering continues.
I joined ATI DTV department in shanghai as an engineer in early 2006, when ATI was still believed to be a leader in the market.
No sooner I saw the business was going nowhere.
The situation was just beyond my comprehension. The management was poor, without any vision. There was no effective cooperations between the sites in Asia and North America. Expenses were very high, people were traveling around the world and doing little work. I cann't imagine such a business can survive so long, had not it been changed hands twice. I can say a few managers in shanghai were the worst I worked with in my life, but they have been the most valued staff there.
I have been suffering a deep depression even after I left there in 2008.
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