LONDON – Struggling wireless chip vendor ST-Ericsson has announced that China Mobile and HTC have announced the first smartphone to be based on one of its NovaThor chipsets.
The roll out of the smart phone will be welcome news to the loss making ST-Ericsson, which has struggled since its formation in 2009. The hope will be that this design-win will show ST-Ericsson starting to benefit from its most recent crop of designs aimed at the buoyant smartphone and tablet computer market.
The Sensation Z710t is a TD-SCDMA phone that supports 3-D graphics, high-definition multimedia and the ability to run multiple Android applications simultaneously, ST-Ericsson said. TD-SCDMA is a standard, originally proposed by Siemens, but adopted and developed by China for domestic use.
The Sensation phone is based on the A9500 dual-core application processor, running at 1GHz, and ST-Ericsson's Thor M6718 modem. The A9500 has dual ARM A9 cores and Mali 400 graphics and is built in 45-nm CMOS. The HTC Sensation Z710t also sports an eight megapixel camera and a 4.3 inch display.
"ST-Ericsson's new NovaThor platform has enabled us to develop a world-class Android smartphone for China Mobile's TD network," said Matthew Costello, chief operating officer of HTC, in a statement issued by ST-Ericsson.
The company made a net loss of $221 million on sales revenue of $385 million in the second quarter of 2011 and has no date by which it expects to breakeven.
Finally ST is able to win a design and compete with quallcom, TI and Nvidia. ST should be happy bcos at least now they are able to get into this because the smart phone market is set for bigger and bigger growth in the next three years.
The NovaThor is actually a Nova A9500 combination with the Thor M6718 Modem A9500 in a single die, so called NovaThor, so actually the core hardware components are from ST-Ericsson, lets hope that ST-Ericsson with again come in the technology race with this NovaThor adaption by mobile market.
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