SAN FRANCISCO—Image processing chip vendor Ambarella Inc. Monday (Sept. 26) announced the availability of a new system-on-chip (SoC) said to enable the development of digital still cameras with full 1080p HD video.
Ambarella (Santa Clara, Calif.) said its A7L SoC supports 1080p HD H.264 video at 60 frames per second for fluid motion even during fast moving sports scenes and can capture up to 30 16-megapixel still images per second. Its multi-frame, high ISO image capture and high dynamic range processing ensure exceptional image quality, while the A7L’s lens distortion correction enables optimal results from wide angle and small form factor lenses, the company said.
The A7L is built in 32-nm process technology and requires only a single 16-bit DDR3 DRAM for low power consumption and system cost, Ambarella said.
Chris Day, vice president of marketing and business development at Ambarella, noted that the label "digital still camera" has become something of a misnomer as virtually all products in the category include video and, increasingly, hgih-definition video capabilites. "Now you want full 1080p HD video, the same as you would get if you bought a full HD camcorder," Day said.
The A7L includes hardware for real-time panorama sweep photography and offers a variety of video and still picture effects including: watercolor painting, drawing, miniature, pop color and soft focus, according to Ambarella. It can deliver clear images even in low light conditions using 3-D motion compensated temporal filtering and multiple exposures, the company said. Night time photography is optimized using advanced flash light support with multi-frame still image processing, Ambarella said.
The A7L SoC and DSC reference design kit and SDK are available immediately, Ambarella said. Pricing information was not provided.
The 3 videos at ambarella is nice to see and estimate their chips capability. The videos show the fastest moving objects in the main schene and also the natural movement in the back rounds without reducing the quality any where. Nice to watch them and experience the real videography.
A great SoC alone doesn't make a great camera. Either Ambarella manages to get design wins inside cameras from Canon, Nikon, or other brand names, or they build their own hi-end cameras to compete with those brands. Otherwise, the company might see its chips in some lousy, low-end cameras with thin profit margins.
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