LONDON – Isis, a joint venture between U.S. mobile phone service providers AT&T Mobility, T-Mobile USA and Verizon Wireless, has announced that HTC, LG, Motorola Mobility, RIM, Samsung Mobile and Sony Ericsson will introduce NFC-enabled mobile devices that implement Isis NFC and technology standards for electronic payment.
Isis is working with DeviceFidelity Inc. (Richardson, Texas) to standardize the addition of NFC functionality to cell phones to turn them into electronic wallets, which DeviceFidelity does using a micro-SD card technology.
However, no dates were given for when the phones would be in the market, or when Isis NFC payments would become commonly available, or whether Isis NFC would be deployed outside the United States. Pilot deployments are expected in 2012.
NFC-enabled phones are expected to allow consumers to make payments, store and present loyalty cards and redeem offers at participating merchants with the tap of their phones. However, the industry has been slow to implement the technology as different groups – particularly credit card companies and cell phone service providers – have maneuvered for control of systems in deployment and lobbied for support and critical mass.
"Isis technology standards provide the direction and certainty needed for the development and deployment of NFC devices and the mobile commerce ecosystem," said Scott Mulloy, chief technology officer at Isis, in a statement.
"NFC is the future of mobile payments and will ensure that transactions are done securely from mobile devices," said Christy Wyatt, corporate vice president of software and services product management at Motorola Mobility, in a statement issued by Isis. "Through working with Isis as well as the broader Android ecosystem, we look forward to providing consumers with NFC-enabled handsets that make mobile commerce a reality."
No question that the transaction needs to be supported by the whole business chain...but about consumers? will people be comfortable with paying using cell phone? some countries will lead for sure due to cultural reasons...Kris
Does ISIS handle the transaction between the mechandize and the financial institute? Or it acts like a financial institute, similar to paypal? In my opinion, the adaption of the technology is more depending on the backing from the banks than on the backing from the cell phone vendors.
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