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TI talks future-proofing for Omap

11/3/2011 08:10 PM EDT
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help.fulguy
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re: TI talks future-proofing for Omap
help.fulguy   11/10/2011 4:36:36 PM
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Hey Avner, was phasing out Baseband businiess a strategic decision or was it not having 3G License? Dont try to smooth talk, we engineers know. Come straight. Are you keeping OMAP or selling it?

Avner@TI
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re: TI talks future-proofing for Omap
Avner@TI   11/9/2011 9:18:58 PM
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Great question, Luis. We (our TI team) made a strategic decision in 2008 to phase out of the baseband segment and focus on two key Wireless growth areas: OMAP processors and wireless connectivity solutions. We continue to see proof that this was the right decision, especially as multimedia capabilities are innovating at twice the pace of access technology. This rapid rate of industry innovation calls for a discrete approach to enable faster time-to-market for manufacturers delivering the latest, highest-performance user experiences. Our standalone approach is coupled with a solid, two-pronged modem strategy: 1) We support a broad range of access technologies, allowing us to integrate our platform with multiple standards from proven modem suppliers or OEMs with proprietary solutions. 2) We’re leading efforts to optimize chip-to-chip (C2C) interface technology that enables best-in-class applications processors plus modem solutions. Among other benefits, C2C allows removing the modem DDR, hence memory cost and PCB footprint saving. We license C2C to major modem vendors, and have partnered with Arteris to widely deploy it. We also actively support the MIPI Alliance’s standardization of the Low Latency Interface (LLI), targeted for OMAP 5 integration. OMAP 4 includes a pre-cursor to LLI, an ad-hoc C2C standard. At a high level, I hope this helps answer your question. Thanks again for the question, and thanks to Sylvie for taking the time to meet with me. – Avner

Luis Sanchez
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re: TI talks future-proofing for Omap
Luis Sanchez   11/7/2011 10:42:19 PM
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Interesting to read about TI’s intentions for it’s coming Omap 5 processor. But I have questions, how does this processor relate to the baseband and other processors needed for making a mobile phone. I think TI doesn’t have a baseband processor for GSM or for 3G or 4G right? Wouldn’t this lack put TI in a disadvantage against some like Qualcomm with its Snapdragon processors? Qualcomm is a big name in wireless communications and having a main processor for a complete solution or ecosystem for mobile phones sounds like the one to beat. TI’s chip surely sounds like a strong competitor and the good thing is that it already has design wins like the Samsung Galaxy Nexus (why did they call it Nexus… it confuses me with the Google Nexus S). What I do think is a good idea is working with Android in mind. That Google OS keeps evolving and I think it will get better by the time.

_hm
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re: TI talks future-proofing for Omap
_hm   11/5/2011 12:37:38 AM
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This is great product and also it provides very good development tools. We need to see integration of some programmable logic fabric.

cdhmanning
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re: TI talks future-proofing for Omap
cdhmanning   11/4/2011 11:04:42 PM
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While OMAP is used in some of these devices, I would expect it is far from "most". Having worked with OMAPS for th last few years I must say I do like many of the OMAP features. The POP packages are really net/small and provide a tiny footprint system.

Krutsch Robert Cristian
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re: TI talks future-proofing for Omap
Krutsch Robert Cristian   11/4/2011 6:48:50 AM
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nvidia,qualcomm,freescale just to name some..

yalanand
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re: TI talks future-proofing for Omap
yalanand   11/4/2011 5:24:51 AM
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Wow, OMAP looks impressive. I think its used in most of the latest tablets/smartphones. Who is the direct competitor to TI's OMAP ?

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