Kindle Fire began shipping Monday. With a retail cost of $199, Kindle Fire includes a 7-inch display, a 1-GHz OMAP 4430 dual-core processor from Texas Instruments Inc., up to 7.5 hours of battery life, Wi-Fi capability and 8 gigabytes of NAND flash memory storage.
According to UBM TechInsights' preliminary estimate, the Kindle Fire carries bill of materials costs of $143.
@hm, Amazon is not worried about innovation because it will sell the hardware at very less price, they might sell those tablet's in loss but it will make money by selling the content for those tablets.
Kindle Fire appears to be much like the original iPad is a content consumption device. One of the key principles in the design of iPad 2 is that it be a content creation device as well. So you could say that the Fire is at least one gen behind Apple.
From Amazon's description of how Silk on the Fire handles SSL:
"What about handling secure (https) connections?
"Amazon Silk routes secure (SSL) web page requests directly from the Kindle Fire to origin servers so they do not pass through AWS servers. As an additional security measure, Amazon Silk encrypts all web traffic between the Kindle Fire and our AWS infrastructure, even where traditional browsers would not encrypt."
NOTE: They "DO NOT PASS THROUGH AWS SERVERS."
Have you used one? It's not REALLY a tablet, so much as a content consumption device. It brings movies and (better supported) music to the Kindle environment. Its tablet functionality is severely limited. It's a Kindle, not really a tablet.