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CSR guts Zoran's DTV chip business

12/12/2011 05:45 PM EST
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KB3001
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re: CSR guts Zoran's DTV chip business
KB3001   12/13/2011 9:07:28 PM
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And the closer you get to the final customer the higher are the profit margins. concentrating on more front-end products makes sense.

Luis Sanchez
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re: CSR guts Zoran's DTV chip business
Luis Sanchez   12/13/2011 7:28:36 PM
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Looks like CSR is much broader than I thought. I only knew them through their Bluetooth chips. Their chips and tools are nice. I think business wise is a smart decision to focus. It’s good to have a broad portfolio but not too broad. However, is always sat to know that people are getting laid-off. Be able to develop a company is a gigantic and praise worthy venture.

StevePxxxxxxxxxxxxxxxxxx
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re: CSR guts Zoran's DTV chip business
StevePxxxxxxxxxxxxxxxxxx   12/13/2011 6:04:35 PM
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CSR get patents, IP and design teams to start with. Zoran had lots of video processing that isn't TV or Tuner specific like "DVD Multimedia Processors". Also, while Cisco discontinued the "Flip" video camera using Zoran COACH chips the technology should be a drop in for a mobile phone platform. There are also things like sourcing agreements that can have a big impact. Perhaps Zoran had advantageous wafer pricing/tech contracts.

old account Frank Eory
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re: CSR guts Zoran's DTV chip business
old account Frank Eory   12/13/2011 2:34:13 PM
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Quitting the DTV and silicon tuner business is not the same thing as abandoning video processing. Some of the other CSR products could still use that IP.

GREAT-Terry
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re: CSR guts Zoran's DTV chip business
GREAT-Terry   12/13/2011 4:28:15 AM
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What else can Zoran have after taking away the DTV or video processing stuff? I have no idea on what else does Zoran make. So, what benefit can CSR get from such acquisition?

StevePxxxxxxxxxxxxxxxxxx
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re: CSR guts Zoran's DTV chip business
StevePxxxxxxxxxxxxxxxxxx   12/12/2011 11:16:12 PM
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Not really. It's more like buying a truck and removing the camper shell you never use. CSR didn't buy MicroTune(silicon tuners), they bought Zoran, that had purchased MicroTune the previous year.

Jared Mahonrimoriacamer
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re: CSR guts Zoran's DTV chip business
Jared Mahonrimoriacamer   12/12/2011 10:53:43 PM
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isn't that like buying a car, taking off the tires and throwing the rest of the car away?

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