LONDON – PC and consumer goods firm Apple is in talks to buy startup Anobit Technologies Ltd. at a price of between $400 million and $500 million, according to a report in a Hebrew publication called Calcalist.
Anobit (Herzeliya, Israel) has developed NAND flash controller technology that can improve the apparent endurance – the number of reads and writes flash memory can perform. The raw endurance performance of flash memory reduces dramatically with reduction in the geometry of the manufacturing process technology, to the point where flash memory becomes unsuitable for many applications.
Anobit was founded in 2006 to make solid-state drives. It's MSP (Memory Signal Processing) technology is a combination of error correction and memory management schemes that compensates for errors and evens out wear thereby allowing higher apparent performance.
Low endurance can result in the need to install additional memory to provide endurance headroom. Anobit began production of its MSP2020 NAND flash memory controller in cooperation with Hynix Semiconductor Inc. earlier in 2011. Chips from Anobit are already incorporated in a number of Apple products, including the iPhone, the iPad and the MacBook air, the report said.
Anobit is examining a large financing round with a leading Asian flash memory manufacturer, the report said, and the talks with Apple may end up with both companies becoming strategic investors in Anobit, the report said.
Anobit is believed to have received more than $72 million from venture capital firms including Pitango, Battery Ventures, Intel Capital and Micron Technologies and has about 200 staff.
In August Anobit announced that it had shipped more than 20 million flash controllers and that its MSP2025 supported up to 256-Gbyte of NAND flash implemented on 20-nm and sub-20-nm process technology.
Prior to co-founding Anobit, Professor Ehud Weinstein was a co-founder, chairman
and CEO of Libit Signal Processing, which was acquired by Texas
Instruments in 1999. Ariel Maislos is a fellow co-founder of Anobit prior to which he was co-founder and president of
Passave, which was acquired by PMC Sierra in 2006. CTO Avraham Meir was previously vice president of corporate engineering at SanDisk and the CTO at M-Systems until it was acquired by SanDisk.
Anobit entered the Silicon 60, EE Times' list of emerging
startup companies at version 12.0 in 2011. The latest edition of the Silicon 60 is version
12.5, which is the topic of a detailed technology and employment digital
edition which can be accessed via http://e.ubmelectronics.com/Silicon60/index.html
$400 million is not a small amount, especially to start-up. This Anobit should be a real hot stuff to the market so that Apple doesn't mind to pay such a big fortune. Able to improve the apparent endurance should is more worthy once this technology is well adopted in memory demanding systems that Apple surely will build.
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