MOUNTAIN VIEW, Calif.--Apple will integrate Anobit rather than run it as a separate unit, according to comments made by CEO Tim Cook, referring to his firm’s $390 million Israeli acquisition.
Flash memory firm Anobit was bought by Apple earlier in January, with talk that the firm may continue to run quasi independently of the Cupertino company, though Cook’s comments refute that.
“We don’t believe in lots of divisions like a lot of companies do, and so we run the company as one, instead of a lot of mini-companies,” Cook said, noting that Anobit would join Apple’s semiconductor team under the leadership of Bob Mansfield.
"Anobit has some fantastic technical talent, and we’re really fortunate to have them join us," Cook added.
Apple apparently plans to use Anobit’s flash memory solutions in future iPads, iPhones, and Macs.
The firm is Apple’s first Israeli purchase and some speculate it was also a catalyst for Apple’s decision to set up an R&D center in the country.
Ex Zoran executive, Aharon Aharon is set to head up the R&D center, and is reported to have recently returned from a training course in Cupertino, where he is said to have put forward “thousands of resumes” from Israeli engineers.
Will this new technology helps Apple be ahead of competitions? Although many people focus on the performance difference between iOS and Android, a higher performance hardware surely helps to pull the distance further. Apple, being a whole company playing both hardware and software, surely see this advantage.
Very interesting. This looks like it could be a good addition to their semiconductor efforts. It will be very interesting to see what comes of this downstream, especially in another year or so in flash intensive devices.
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