SAN FRANCISCO-- Nokia is placing all of its bets on a Windows Phone strategy with no “Plan B,” according to the firm’s European manager, ahead of the Mobile World Congress show in Barcelona.
Nokia will reportedly release a new Windows Phone device at the show, pegged to be a high-end smartphone sporting an “unusual software feature,” according to sources at a Nokia partner, as reported by Forbes.
Meanwhile, Victor Saejis, the Finnish phone maker’s European Manager has told Swedish financial daily Dagens Industri that his company has no contingency in the event its Windows Phone strategy falls flat, noting, "Plan B is that Plan A is to succeed."
With fierce competition from Android and iOS, Nokia is raising the stakes with Windows Phone and not hedging its bets.
Despite its strong reputation for sturdy hardware, Nokia has long struggled with a series of software flops, including the ill-fated MeeGo OS and the steady decline of Symbian. "It's like starting all over again,” said Saejis.
The executive also admitted that succeeding to crack the U.S. market would be critical to the firm’s global strategy. “We must succeed in the U.S. if we are to succeed in the world," he declared.
Meanwhile, on Wednesday, Nokia announced it would be cutting down on its manufacturing operations in Europe and Mexico, moving device assembly work to Asia instead. The move will make 4000 employees redundant.