SAN FRANCISCO-- Nokia is placing all of its bets on a Windows Phone strategy with no “Plan B,” according to the firm’s European manager, ahead of the Mobile World Congress show in Barcelona.
Nokia will reportedly release a new Windows Phone device at the show, pegged to be a high-end smartphone sporting an “unusual software feature,” according to sources at a Nokia partner, as reported by Forbes.
Meanwhile, Victor Saejis, the Finnish phone maker’s European Manager has told Swedish financial daily Dagens Industri that his company has no contingency in the event its Windows Phone strategy falls flat, noting, "Plan B is that Plan A is to succeed."
With fierce competition from Android and iOS, Nokia is raising the stakes with Windows Phone and not hedging its bets.
Despite its strong reputation for sturdy hardware, Nokia has long struggled with a series of software flops, including the ill-fated MeeGo OS and the steady decline of Symbian. "It's like starting all over again,” said Saejis.
The executive also admitted that succeeding to crack the U.S. market would be critical to the firm’s global strategy. “We must succeed in the U.S. if we are to succeed in the world," he declared.
Meanwhile, on Wednesday, Nokia announced it would be cutting down on its manufacturing operations in Europe and Mexico, moving device assembly work to Asia instead. The move will make 4000 employees redundant.
I am a Nokia user and I like the Windows phone. The reasons behind liking Nokia are the same as many of my fellow readers have mentioned... robust design, user friendly interface...etc. But I have also failed to understand, why Nokia is so confident on "no plan B"? If they are not over-confident, does that mean they don't have an option?...or would it be too late to move to Android to protect self-esteem? OR, they are working on a “plan B” which they don’t want to disclose to win the game? I would like to see the last one :)
I too feel its always better to opt for multiple OS rather than just stick to Windows OS. I am not sure why Nokia is so hesitant to opt Android OS ? When everyone knows that Android is the most successful OS after iOS what is wrong in releasing Nokia+android mobile ?
I can hardly imagine the coalition of Microsoft and Nokia will fail. Nokia has been famous of beautiful industry design, excellent build of hardware and cost control. Both Microsoft and Nokia have been one of the early players in smartphone market. Nokia communicator was first launched in 1996. Microsoft launched Windows CE in 1996. I believe what important for Nokia to consider is not Plan B; it is how they can capture the mobile Internet market and how its product being differentiate from other smartphone in the good side.
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