SAN FRANCISCO--Ahead of Mobile World Congress in Barcelona, Microsoft has thrown down the ad gauntlet to its Android competition in a campaign it is calling "Smoked by Windows Phone."
The idea, which initially started at the Consumer Electronics Show in Las Vegas back in January, featured a Windows Phone representative by the name of Ben Rudolph, challenging people with Android phones to complete various tasks on their smartphone faster than he could using a Windows Phone device.
The video clips were uploaded to YouTube and went somewhat viral. Several of the videos have been viewed over 500,000 times on YouTube.
Microsoft has been attempting to build buzz around its mobile platform for almost a year, but so far, it has not managed to really win over consumers. The new campaign is designed to change that by taking the battle away from apps - or lack of them - towards speed, seamlessness of experience and functionality.
Microsoft said it would be taking the campaign to the next level, with 15 -30 second ads, bringing the challenge format to its Microsoft Stores and beyond.
Well, since MS has failed to win consumers' hearts throughout the years after the introduction of iPhone and Android, this is their only way to recoup all the losses they have faced. Yes, MS is not able to beat the other leading giants in terms of applications and features but it is only fair and reasonable that MS is trying to at least continue persevering to compete and win in terms of seamlessness and their loading speed. Consumers who use their smartphone and have failed to be satisfied in terms of these factors that MS has got to offer, might be enticed to change from their current commercialized smartphone to a Windows phone. http://www.jzandf.com
It seems silly to compare a an operating system that's had to maintain backward compatibility for 30 years to a newly programmed smart phone. Microsoft's biggest problem was that they were late with the new and slow updating the old. Marketing 101 tells you that. Now they are playing catch up. But every unbiased review that I have seen seems to believe that technically, their current product is well done...
Was watching a re-run of Ironman the other day when he falls from high up in the sky after a build-up of ice. The moment suit powers up, it boots up in some 1-2 seconds JIT ironman is about to hit the ground...
I just wondered what would happen to the hit series if the suit was running windows (BSOD?)
That logic would seem to be stuck in a classic catch 22 trap.
When the platform gets popular, app writers will start targeting the platform.
But surely the platform needs the apps to become popular?
That was not so much an issue in the past when apps were just a cute extra feature. Now, however, apps are a fundamental part of a smart phone. No apps - no smartphone!
Where MS falls down is that they have head-butted users and developers far too often. Each rev of the OS brings on huge changes and compatibility issues. MS have already started pushing WP 8 saying it is going to be better than, and different to, WP 7. So why would anyone: (a) want to buy a phone running a platform that is going to be obsoleted within a year or (b) want to write apps for an obsolete platform.
Yes it is true Microsoft has also started targeting the application developers to attract towards designing applications for Windows Mobile OS by offering free Windows Powered Mobile devices to the developers.
To continue browsing please reboot now.... LOL. Come on people, we all know how flakey Windows OS can be, so why would a WIndows Phone be reliable? Android, iOS and RIM are established players in the smartphone marketplace, it is simply marketing suicide for Windows to take all three on, head to head.
A bit of a chicken and egg problem.
If the Windows phone gains some buzz, it would seem to me that app developers would create their same app also for Windows.
I don't put a lot of weight in the number of apps available for any particular type, because I figure that whatever becomes popular will soon get those same apps anyway.
Although I do realize that this is a very short term and fickle market we're talking about.