SAN FRANCISCO--The first smartphone with Intel Corp.’s Atom inside has launched in India.
The XOLO X900, born of a partnership between Intel and Indian mobile handset firm Lava International Ltd., will be on Indian shelves from April 23 for a street price of approximately INR 22000 ($445).
The phone, announced in Barcelona back in February, sports a single core 1.6GHz Atom Z2460 processor along with a 4.03 inch display, 1GB of RAM, 8MP rear camera with flash, 1.3 MP front camera and 16GB of internal memory.
It runs Android 2.3 (Gingerbread), but there are apparently plans for an over-the -air software upgrade to Android’s Ice Cream Sandwich “soon.”
Intel claims the phone can get up to five hours of 3G browsing, 45 hours of audio and eight hours of talk time on a single battery charge, as well as take up to 10 pictures a second.
Lava is counting on Atom to provide it with a differentiation factor in the large Indian mobile market, and plans to distribute the phone in partnership with Croma, an Indian chain of electronics mega stores.
You can check out a video from Intel’s launch of its reference design smartphones in Barcelona below:
For 22000Rp, this handset can still be considered a pricey model. Though smart phones are taking off in india, their high prices often mean that the majority of the people there cannot afford it. Most of the people still rely on standard handsets where audio quality is deemed more important than having the additional functionalities like 3G and video. This will of course, change in the near future, where buying habits will change with income rise.
Mary - http://www.jensenmarinedirect.com
@Maniacks: sorry I hit return too soon. The two agencies Standing Advisory Committee on
Radio Frequency Allocations (SACFA) and Department of Telecom (DoT) are the ones giving permissions for new handsets to be used in the country. Besides these, one also needs approval from the local Airport and Defense agencies for new hardware.
Dr. MP Divakar
@ What you say is NOT true! There are two main agencies that will issue clearances & certifications for any mobile wireless services in India.
Standing Advisory Committee on
Radio Frequency Allocations (SACFA)and Department of Telecom. You may want to review P.34 of this report:
which CLEARLY states the acceptable SAR limits (basically an adoption of the ICNIRP guidelines).
Dr. MP Divakar
@agk: You are right on, this is too pricey for the average consumer in India. If the benefits of owning one can be shown in hard monetary figures, I know people will start to accept it. India has one of the most shrewd consumer in the world who looks beyond the frills & fluff and gets right to the substance!
I have yet to see a promotional AD of this phone in any media - TV or print. It seems to be a low key introduction of the product. With a price tag of Rs. 22000 it is doubtful that it will offer some competition to Samsung.
I think intel won't be doing this phone for a long time. He's just trying to get attention to their chips, as a marketing strategy. They don't want to become competitive in the mobile market as a brand but as a chip vendor. Making a good consumer product requires a whole set of skills that Intel doesn't have.
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