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Former Apple, Google, Facebook engineers launch IoT startup

5/16/2012 04:57 PM EDT
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daleste
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re: Former Apple, Google, Facebook engineers launch IoT startup
daleste   5/17/2012 1:37:00 AM
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This is really great stuff! I would like to play with it. So many possibilities.

Luis Sanchez
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re: Former Apple, Google, Facebook engineers launch IoT startup
Luis Sanchez   5/17/2012 5:09:22 AM
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I say the next with a certain negative feeling. I'm impressed with this approach. It's very smart but I think the idea could perhaps become so powerful that it would take away part of the fun of developing Internet enabled devices to many product vendors out there. This seems to be pushing for an industry standard. Smart indeed.

chanj0
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re: Former Apple, Google, Facebook engineers launch IoT startup
chanj0   5/17/2012 5:55:36 AM
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Impressive product. It will definitely shorten time to market of developing IP-enabled product. Price seems to be a bit too much. I am sure it will come down with volume.

rick merritt
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re: Former Apple, Google, Facebook engineers launch IoT startup
rick merritt   5/17/2012 5:58:32 AM
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A handful of other startups have been pushing low cost Wi-Fi for IoT apps, one of them recently bought up by Microchip. But I don't think any have hit the consumer market so squarely as these guys. I remember the CEO's earlier MP3 startup got a Page 1 story on EE Times back in the day. Frankly I am not sure the CE world is quite ready for IoT yet. They may be 3-5 years ahead of their time--except for DIY engineers who I imagine will love this.

I_B_GREEN
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re: Former Apple, Google, Facebook engineers launch IoT startup
I_B_GREEN   5/17/2012 3:21:24 PM
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how do you plan to mitigate the all ready installed wifi module in products when consumers buyt and plug into an existing laptop or tablet phone... I would think a software install to switch all chosen applications to only run through the sd card when installed would be needed to stop issues with multiple nodes on one machine.

Peter Clarke
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re: Former Apple, Google, Facebook engineers launch IoT startup
Peter Clarke   5/17/2012 3:32:07 PM
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My understanding is that all Electric Imp nodes will have a unique ID and a unique IP address so there should be no conflicts with Wi-Fi nodes in notebook and tablet computers and smartphones. Instead of having a couple of Wi-Fi nodes hanging off your domestic router you will have a couple plus however many Electic Imp cards you buy and enable.

I_B_GREEN
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re: Former Apple, Google, Facebook engineers launch IoT startup
I_B_GREEN   5/17/2012 3:23:21 PM
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Also can be made to do mesh type functions with other sd cards in other machines

anomof
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re: Former Apple, Google, Facebook engineers launch IoT startup
anomof   5/17/2012 8:29:03 PM
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So what's the cost per card for the server side of this model for the consumer?

Peter Clarke
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re: Former Apple, Google, Facebook engineers launch IoT startup
Peter Clarke   5/18/2012 9:27:59 AM
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no cards are required on the server side....your cards ($25 each) just talk with the Electric Imp server over the cloud

selinz
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re: Former Apple, Google, Facebook engineers launch IoT startup
selinz   5/17/2012 9:14:44 PM
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Curious about competition. And I agree that it will be difficult to create a "gotta have this" frenzy without a strong application driving it.

jonsmirl
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re: Former Apple, Google, Facebook engineers launch IoT startup
jonsmirl   5/18/2012 1:15:50 AM
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Check out their website. You have to program them in a language called Squirrel. Squirrel looks to be great for writing flashy demos. But we have a bunch of existing ARM code in C and its not going to get rewritten in Squirrel. Have to see if they allow C language access.

Peter Clarke
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re: Former Apple, Google, Facebook engineers launch IoT startup
Peter Clarke   5/18/2012 9:31:38 AM
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That's not my understanding. THEY wrote the virtual machine and embedded OS using Squirrel. I think users will have a browser-based interface to control and link nodes. But by all means check out the Electric Imp website.

jonsmirl
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re: Former Apple, Google, Facebook engineers launch IoT startup
jonsmirl   5/18/2012 2:00:35 PM
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I think it is this model... They licensed an RTOS with wifi and run it on the nodes. They wrote a squirrel VM which runs on top of the RTOS. The nodes link back to their sever, no direct access to the nodes. You go to their website to control the nodes. At their website you can upload code which gets compiled into byte code and downloaded into the nodes. You also have a UI for controlling the nodes.

Peter Clarke
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re: Former Apple, Google, Facebook engineers launch IoT startup
Peter Clarke   5/18/2012 3:33:26 PM
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That sounds right...but Electic Imp are the people to ask

NeznanovicN
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re: Former Apple, Google, Facebook engineers launch IoT startup
NeznanovicN   5/18/2012 8:36:41 PM
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Twine on Kickstarter shares a lot of functionality with this gizmo.

Bob Mac
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re: Former Apple, Google, Facebook engineers launch IoT startup
Bob Mac   5/19/2012 12:01:34 PM
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Does this device support IPv6

t.alex
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re: Former Apple, Google, Facebook engineers launch IoT startup
t.alex   5/20/2012 3:00:59 AM
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Still confused about the use case. Does it have storage like a normal SD card?

Peter Clarke
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re: Former Apple, Google, Facebook engineers launch IoT startup
Peter Clarke   5/21/2012 2:55:38 PM
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It is not a memory card. There is memory on it but that is working memory i think rather than storage. Electric Imp would not say how much memory when I asked. Enough to run the virtual machine I suppose. Peter Hartley is a meant to be a wizz at writing compact software.

KB3001
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re: Former Apple, Google, Facebook engineers launch IoT startup
KB3001   5/20/2012 9:14:27 AM
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Very exciting product. The price is high in my opinion but hopefully it would come down substantially with high volumes.

Charles.Desassure
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re: Former Apple, Google, Facebook engineers launch IoT startup
Charles.Desassure   5/21/2012 6:37:30 AM
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This is great news. Look forward to working with this.

agk
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re: Former Apple, Google, Facebook engineers launch IoT startup
agk   5/21/2012 1:54:36 PM
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A product with open source platform. Many new software programs can be written to use this from laptops,mobile phones and tablets. There is a big market available and soon we can expect lower priced similar items from other sources.To beat them price it competitively.

t.alex
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re: Former Apple, Google, Facebook engineers launch IoT startup
t.alex   5/21/2012 2:19:43 PM
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The logo looks evil :)

KB3001
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re: Former Apple, Google, Facebook engineers launch IoT startup
KB3001   5/21/2012 2:42:50 PM
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Napster-esque :-)

DrFPGA
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re: Former Apple, Google, Facebook engineers launch IoT startup
DrFPGA   5/21/2012 3:05:00 PM
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It would be great to have a reader try this out and report back what they find out. Any takers?

spiralbrain
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re: Former Apple, Google, Facebook engineers launch IoT startup
spiralbrain   5/22/2012 10:15:21 AM
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Hasn't this been done before? I wonder if its the same as Eye-Fi

Peter Clarke
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re: Former Apple, Google, Facebook engineers launch IoT startup
Peter Clarke   5/22/2012 10:36:01 AM
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@spiralbrain From what I can see at www.eye-fi.com this is not the same. Mainly because Electric Imp is NOT being offered as a memory card. Whether it could be is another matter. Electric Imp has not revealed how much memory is on their card. So in one sense Eye-Fi is superior. However, Eye-Fi appears limited to digital photograph uploads, while Electric Imp is an enabler of a broad range of networked things.

t.alex
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re: Former Apple, Google, Facebook engineers launch IoT startup
t.alex   5/27/2012 4:00:41 AM
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eye-fi seems to be selling to end consumers while this Imp card is not.

ukzw
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re: Former Apple, Google, Facebook engineers launch IoT startup
ukzw   5/25/2012 3:11:53 PM
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very good stuff but too expensive for consumer products. It mentioned passive infrared sensor (PIR), which is what I am working on. A PIR is priced $10, how can I afford put a $25 card in it? By looking at the picture of the card, I guess the BOM should be just a few dollars, whay they charge $25?

GREAT-Terry
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re: Former Apple, Google, Facebook engineers launch IoT startup
GREAT-Terry   5/29/2012 3:34:39 PM
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Interesting stuff. Hope the price will be lowered once the acceptance level in the field becomes higher.

TarraTarra!
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re: Former Apple, Google, Facebook engineers launch IoT startup
TarraTarra!   5/29/2012 9:25:47 PM
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Very interesting. The real advantage will be to spread these things around. But this is where the price is too high. $25 would limit its use to appliances that cost a whole lot more. The electric socket example though cute is a non-started. I doublt anyone would see the value of a ~$25 socket. I don't see the price coming down a whole lot as they have to pay for the margins of the silicon vendors. Reminds me of Cypress PSoC chips which have all of this functionality in a single chip and costs a whole lot less.

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