The story of Samsung in the smartphone landscape is an intriguing one. No more than three years ago, Samsung was considered a minor player in the handset industry, lagging in sales and stature behind companies such as Nokia, Motorola and Research in Motion. When Apple entered the fray with the introduction of the iPhone, eventually taking over as the leader in smartphone sales, many industry insiders felt that Samsung would never be able to make up the ground to be considered influential to the market.
Samsung itself understood the uphill climb that it was facing. Instead of waving the white flag and exiting the market, Samsung chose to jettison its approach to design and immediately ceased being complacent with its R&D model. Samsung re-invested heavily into creating a new line of handsets that were not only aesthetically-pleasing, but would feature higher-end technology and features not found in their competition.
The result of this new approach yielded the Galaxy line of handsets. These Android-based smartphones resonated with consumers, especially the first flagship handset, the Samsung Galaxy S, which was released in 2010. With sales approaching 24 million units, it was the beginning of Samsung 's dominance of the smartphone market. By the end of 2011, according to Gartner Inc., Samsung was now the undisputed global leader in handset unit sales, representing 40 percent of all Android smartphone sales alone.
According to Information Week, a UBM partner, unit sales of just the Galaxy line of smartphones by Samsung have totaled close to 60 million units, the bulk of which is the Samsung Galaxy S (24 million), the Galaxy S2 (28 million), and the recently released smartphone/tablet hybrid, the Galaxy Note (7 million).
It should come as no surprise then that Samsung 's latest high-end Galaxy phone, the Galaxy S3, has drawn the interest of consumers, designers, engineers and market analysts. What would Samsung have up its sleeve for its newest smartphone?
UBM TechInsights purchased the first set of Samsung Galaxy S3 handsets from Europe. This is important as we were to later find out that the North American versions of the S3 would not feature a quad-core processor but a dual-core processor instead. At this time, the explanation given by Samsung is that this decision "optimizes" the Galaxy S3 for peak performance on America 's 4G and LTE networks.
Package photo of the Exynos Quad. The device features four ARM A9 cores as well as four Mali 400 GPU cores.
You've put a lot of effort to tear this piece of work, which is Samsung S3 down for us to see in great detail, maybe greater than some of us, including me, is capable to processs with our not so technological brain.
I would be also interested to know how exactly is a quadcore better than a quad core. For the moment, I was having great fun rooting S3, which gave me the liberty to overclock the processor, to see how much faster it could be, using XDA members' overclocking method: http://www.searchforsoft.com/reviews/How-To/Overclock-your-Samsung-Galaxy-S3-using-Ninphetamin3-custom-kernel-step-by-step-tutorial-53.htm . The phone was better in multitasking, but I renounced at this quite soon, as some of my friends warned me that it would make my phone hotter and as I saw with my own eyes that the battery lasted lesser.
Wait for samsung exynos 5 soc, its ARM A15 cpu and Mali T604 GPU are a big leap over ARM A9 with mali400. ARM A15 eagle apps processor consumes 1Watt with very high processing power. Google/samsung nexus notebook has these in its exynos5. ARM's big little strategy adds an instruction compatible smaller companion cpu for power savings on smaller processing loads when present.
The key is the soc and inegrating latest ip from fast evolving ecosystem partners: quad or dual ARM A9 apps processor each with 2 GBytes of RAM and highdef multi core ARM GPUs, Linux based Android for ARM A9, and evolving OS and app features specific to samsung since galaxy initiated 3 years ago. When Samsung made a portable media player around my Sigmatel soc they sent four Linux developers to Austin who worked on the OS in one room and knocked it out with agile software engineering on Linux, leveraging ecosystem software quickly. my site www.dynamiclogic.us
Abe Lincoln once apologized in a five- page letter to a friend that he did not have the time to write a one- page letter. Anyway, if you don't like 21 pages, don't read them. I think it's great that EET is providing so much detail. HOWEVER, the lead- in to the article states that three years ago, SS was a minor player. On which planet? I have been supplying chips to them since 1995 and the entire time they have been creative and aggressive and climbed steadily without a single setback and in every phone category to the top. No other maker has done that.
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.