LONDON – Paul Costigan has become CEO of Senseg Oy (Espoo, Finland), a
startup company that has developed touch interface technology that
generates the feeling of virtual buttons on smooth surfaces. The
technology has potential in smartphones, tablet computers and many other
consumer and industrial applications.
The company, founded in
2006, is backed by Ambient Sound Investments, the investment vehicle of
the founders of Skype. Senseg's technology creates a sensation of touch
and texture using an electrostatic field to stimulate the fingers when
they are close to or in contact with a display surface. By modulating
this attractive force on the fingers a variety of sensations can be
generated, including textured surfaces, edges, vibrations and 'key'
movements. The company’s patented technology produces tactile sensations
with no mechanical vibration and is set to be integrated into a new
generation of touch interface devices including tablet computers.
formerly COO with Movidius Ltd., will be based at Senseg's offices in
Taipei, Taiwan and oversee the company's market entry.
his time with Movidius Costigan was COO at analog IP developer Chipidea
Microelectronica SA and prior to that was co-founder and CEO of Massana a
fabless chip company focused on gigabit Ethernet. Massana was acquired
by Agere Systems, now part of LSI Corp., in 2003. Costigan began his
career as a GSM chipset developer with Alcatel.
Costigan said the
technology is working in prototype form and that the company is already
working with a number of potential customers with a view to introducing
the technology in volume in late 2013. "We're engaged with all the
tier-ones," said Costigan. He added: "While the technology is
fascinating I joined the company because of the strength of the sales
The technology is applicable to all forms of mobile
device including those based on Android and variants of Windows. "We are
addressing Android initially, because it is so open an environment but
we are pursuing all the major architectures," Costigan said.
company has about 25 employees in three main locations in Cupertino,
California, Taipei and Helsinki and has raised about 5 million euro
(about $6 million) including Finnish government grants. Senseg is backed
by Ambient Sound Investments, Vera Venture, and Veturi Venture