Amazon shook the consumer electronics market last year when it introduced the first sub-$200 tablet, the Amazon Kindle Fire. Many were skeptical of the online vendor’s foray into electronics, but some saw it as a stroke of genius. By leveraging its vast library of online titles, Amazon set itself up to compete on content with industry leader Apple.
The Kindle Fire was an instant hit by combining Amazon’s library of e-books, music and movies with one of the lowest tablet price points featured quality technology. In the fourth quarter of 2011, IDC reported over 6 million units of the Kindle Fire were sold, making Amazon the No. 2 tablet maker with 16.8 percent of the overall market.
Hence, it was strange then that few companies tried to replicate Amazon’s model. Tablet manufacturers are still trying to compete with Apple, releasing products with specifications close to or better than the iPad. The result has been that few tablets under $400.
Perhaps only one company, Google, possesses the resources and the content to offer a tablet capable of taking on the Kindle Fire.
The first Google-branded handset, the Google Nexus One, was manufactured by HTC and was the first to be sold directly by Google to consumers. It served as the template for other Google devices like the Nexus S, the Nexus ONE and the Galaxy Nexus. With each product, Google partnered with an established device manufacturer, focusing its own efforts on the user-interface and optimizing its Android operating system for a particular device.
Google finally introduced its first branded tablet, Nexus 7, at its I/O conference last week (June 27) with a price tag of $199, meaning it will compete directly with the Kindle Fire. The Android OS, particularly Honeycomb, had long been used by iPad competitors. The Nexus 7 tablet also included the latest version of Android, 4.1, or Jelly Bean.
Like Kindle Fire, Nexus 7 offers specifications comparable to other tablets while also taking advantage of the rich library of applications that were available through Google’s Android Market. Featuring a 7-inch display, Nexus 7 also uses Nvidia’s quad-core Tegra 3 processor while also sporting 1 GB of internal RAM and the option of up to 16 Gb of storage.
Since the Tegra 3 processor’s first design win inside the ASUS Transformer Prime, it has been steadily grabbing more socket wins. According to our IRIS database, Tegra 3 has at least five design wins, including a major win in the new Microsoft Surface tablet.
The 1.3-GHz, low power SoC was the first mobile applications processor to incorporate four cores each in the CPU and GPU. The Tegra 3 features "Variable Symmetric Multiprocessing" that uses a single low power core for tasks requiring less power consumption.
Front side view of the Nexus 7 communications board (click on image to enlarge).
I just dropped you email lists which guide me to these ariticle due to the horrible practice of breaking articles up into 29 pages. That is ridiculous. Causing you audience issues just to drive up page counts is a great way to lose readers. It also appears that you have made the print page 29 pages. Way to go, make your readers more unhappy just to make your site seem more popular than it is.
Small tablets (7") will all very soon have LTE phone connectivity -- hence integrated (BB+AP) processors.
It would be great if OEM would negotiate affordable data plan so that a user after opening the mailing box can just activate (if he/she wants) phone connectivity. I hope the next iPad Mini, Nexus 7, Kindle Fire will all do that.
Rick, you may cease your amazement now... not sure about the quality of Google's tablet but my Lenovo Ideapad K1 died just a month after its 1-year warranty expired! It is true the tablets these days cram a lot of computing power but their reliability leaves a lot to be desired.
In comparison, my HP 17inch laptop that is nearly 10 year old still works like a champ!
I suspect that somebody got some bad info about the Elan parts. The entire internet would be in an uproar if Google released this new "Kindle Fire killer" but crippled it with a resistive touchscreen.
The Nexus 7 indeed has a capacitive touchscreen. A big hint is the fact that the LCD is covered with glass.
Those two Elan parts don't show up on Elan's website and the only Google search hits for those part numbers refer to articles about the Nexus 7 teardown.
But a quick glance at Elan's website reveals that they do make capacitive touchscreen controllers -- and they don't appear to offer any resistive touchscreen controllers.
IT'S ABOUT TIME WE SEE A REPLACEABLE BATTERY!
UNLIKE THE IPAD YOUR STUCK WITH A ONE TIME USE INTEGRATED BATTERY PACK. ONCE THE BATTERY DECADES AND DOESN'T HOLD A CHARGE ANYMORE YOU WOULD EITHER HAVE THROUGH THE IPAD A WAY OR SHIP IT TO APPLE FOR A VERY EXPENSIVE REPAIR. WHY WASTE MONEY ON AN OVERPRICED IPAD THAT ONLY HAS A ONE TIME USE BATTERY, THAT IS LAME!
oh BTW allan how did you arrive at the $184 price that 1000pvs again perhaps ?, when http://allthingsd.com/20120711/googles-nexus-7-costs-152-to-make-ihs-isuppli-teardown-finds/
find such a diference in BOM in isuppli's "$152 to Make" price.
there's a very large price difference there
OC lower is better if your not compromising the components cost and so getting lower data throughput.
David Patterson, known for his pioneering research that led to RAID, clusters and more, is part of a team at UC Berkeley that recently made its RISC-V processor architecture an open source hardware offering. We talk with Patterson and one of his colleagues behind the effort about the opportunities they see, what new kinds of designs they hope to enable and what it means for today’s commercial processor giants such as Intel, ARM and Imagination Technologies.