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Samsung acquires CSR's mobile business

7/17/2012 08:10 AM EDT
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junko.yoshida
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re: Samsung acquires CSR's mobile business
junko.yoshida   7/17/2012 10:35:24 AM
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This does explain why Kanwar Chadha, co-founder of SiRF, left CSR recently. http://www.eetimes.com/electronics-blogs/rambling--round/4376371/Mr--GPS-leaves-CSR But CSR's strategy begs the question. I fail to see where in the world CSR, wtihout the mobility part of it, will be able to find "higher margin business and growth areas." The release lists "voice & music, automotive infotainment, indoors location finding, imaging and Bluetooth smart." Really? Are they higher margin business???

casual3
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re: Samsung acquires CSR's mobile business
casual3   7/17/2012 12:26:20 PM
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These are definitely lower volume areas, that's why they are mentioned to be "higher margin" because, in theory, higher volume means lower margin, and vice versa. The question is: are these non-mobility or not? If CSR is only targeting non-handset related business, they will be reduced to a niche player and become irrelevant very soon.

casual3
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re: Samsung acquires CSR's mobile business
casual3   7/17/2012 1:06:42 PM
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It reconfirms a trend that only "platform" (Qualcomm, Broadcom, Mediatek) and system (Apple/Samsung) companies can survive handset business, others will all struggle, and CSR is one of the victims.

Peter Clarke
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re: Samsung acquires CSR's mobile business
Peter Clarke   7/17/2012 1:41:21 PM
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given that handset business is almost no margin...I would think that automotive and some voice and music applications could be higher margin.

Peter Clarke
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re: Samsung acquires CSR's mobile business
Peter Clarke   7/17/2012 1:44:35 PM
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@casual3 A neat way to put it. It looks like CSR is acting on the principle that much of what used to be its domain of a separate chip in the handset will soon be wrapped up in the platform-SoC. They are moving on to pastures new - whether they can be as successful as they have been is another matter. But they got $310 million for their efforts, which as they say is not a bad return.

rick merritt
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re: Samsung acquires CSR's mobile business
rick merritt   7/17/2012 2:56:10 PM
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Indeed the mobile app processor is the vacuum cleaner of handset tech. The press release leaves some questions unanswered: --Didn't Samsung have basic Bluetooth and GPS tech and patents yet for its Exynos line? --What's left for CSR and what the heck is Bluetooth smart?

Joe Decuir
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re: Samsung acquires CSR's mobile business
Joe Decuir   7/17/2012 7:22:13 PM
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Bluetooth "Smart" = Bluetooth Low Energy, from the Bluetooth Core Spec 4.0 and later. There are over 2 dozen profiles defined over it so far, with a lot more in the pipeline. There is plenty of business there.

old account Frank Eory
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re: Samsung acquires CSR's mobile business
old account Frank Eory   7/17/2012 8:16:10 PM
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So Samsung is picking up 310 people and some non-exclusive IP rights, but not the revenues? Curious coincidence -- $310 million for 310 people, a million dollars a head.

elctrnx_lyf
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re: Samsung acquires CSR's mobile business
elctrnx_lyf   7/18/2012 4:07:48 AM
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This acquisition gives a better edge to embed all latest wireless technologies into Samsung mobiles very easily. Unstoppable is the right word to describe Samsung.

GREAT-Terry
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re: Samsung acquires CSR's mobile business
GREAT-Terry   7/19/2012 3:01:35 PM
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It seems a good deal for Samsung but may not be good to CSR, besides investor can immediately gain some money back. I don't know if CSR is having something totally different from radio connectivity that they think can shine and give them "high margin", but I really doubt it!

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