Breaking News
News & Analysis

Clemmer: NXP debt under control, focusing on design wins

7/27/2012 05:49 PM EDT
6 comments
NO RATINGS
Page 1 / 2 Next >
More Related Links
View Comments: Newest First | Oldest First | Threaded View
iota_nxp
User Rank
Rookie
re: Clemmer: NXP debt under control, focusing on design wins
iota_nxp   8/2/2012 2:31:32 PM
NO RATINGS
To clarify: The JenNet-IP eval kit is much more than "just a board" -- it includes 4 wireless sensor nodes; 4 plug-in "shields"(with LEDs); 2 high-power modules...PLUS 2 high-power USB dongles; a full WiFi-based border router; a remote control; and an SDK http://www.jennic.com/products/development_kits/jennet-ip_evaluation_kit

abraxalito
User Rank
Rookie
re: Clemmer: NXP debt under control, focusing on design wins
abraxalito   7/31/2012 12:53:54 AM
NO RATINGS
An eval kit hardly counts as a product, its marketing support material. But I agree that $1400 is way overpriced for marketing material - they could do very well to take a leaf out of STM's book, especially on their ARM uCs. On such product, NXPs prices to me seem jolly competitive but they lack the marketing nous of STM.

Sanjib.A
User Rank
CEO
re: Clemmer: NXP debt under control, focusing on design wins
Sanjib.A   7/30/2012 4:10:48 PM
NO RATINGS
How is the IP-based light bulb project doing? It is almost a year that has passed after NXP ventured the idea of "internet of things" experiment with light bulbs: http://www.eetimes.com/electronics-news/4216076/NXP-s-foray-into--Internet-of-things--starts-with-light-bulbs

ismini.scouras
User Rank
Blogger
re: Clemmer: NXP debt under control, focusing on design wins
ismini.scouras   7/30/2012 1:53:20 PM
NO RATINGS
Good question, Junko. Lighting is indeed part of the HPMS business. NXP is devoting more of its engineering sources to its LED business rather than its compact fluorescent light (CFL) product lines. By combining its LED technology with ultra-low wireless capability, NXP can put both chips in a stacked package that will allow it drive intelligent lighting in a low-cost fashion. In fact, NXP is working on programs in China to help reduce the energy consumption there with these products.

goafrit
User Rank
Manager
re: Clemmer: NXP debt under control, focusing on design wins
goafrit   7/28/2012 12:04:34 PM
NO RATINGS
NXP is a great technical company but they have very bad pricing managers. Their products seem to be overly expensive. The new Wireless Control Protocol Eval Kit they are selling for $1400 is something everyone needs, but they choose to go with that high price. Someone needs to make them understand pricing matters.

junko.yoshida
User Rank
Blogger
re: Clemmer: NXP debt under control, focusing on design wins
junko.yoshida   7/27/2012 9:39:48 PM
NO RATINGS
Good comprehensive updates on NXP. It's great to see the company's RFID business is doing well...but I wonder whatever is going on with the company's lighting business. Is that supposed to be a part of "Industrial & Infrastructure" or "others" inside HPMS business?

August Cartoon Caption Winner!
August Cartoon Caption Winner!
"All the King's horses and all the KIng's men gave up on Humpty, so they handed the problem off to Engineering."
5 comments
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Flash Poll
Radio
NEXT UPCOMING BROADCAST
How to Cope with a Burpy Comet
October 17, 2pm EDT Friday
EE Times Editorial Director Karen Field interviews Andrea Accomazzo, Flight Director for the Rosetta Spacecraft.