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MediaTek cracks top 5 in smartphone apps CPU sales

8/7/2012 05:19 AM EDT
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eewiz
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re: MediaTek cracks top 5 in smartphone apps CPU sales
eewiz   8/7/2012 9:06:27 AM
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So what is order like? 1. Apple 2. Samsung 3. Qualcomm 4. TI 5. Mediatek ( Are we considering all those almost obsolete ARM11 chips as App processors?)

mcgrathdylan
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re: MediaTek cracks top 5 in smartphone apps CPU sales
mcgrathdylan   8/7/2012 7:25:47 PM
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@eewiz- I've just added to the story a chart provided by Strategy Analytics that shows the top three smartphone processor vendors and their market share. As you can see, it's Qualcomm, Samsung, TI. #4 and #5, not shown, are Broadcom and Apple. You mention Apple. I have an email into Strategy Analytics to find out if they count Apple's iPhone CPUs as Samsung products or Apple products. Either way, iPhone is an incredibly popular and profitable product, but accounts for only about 13 percent of smartphone market share.

SKundojjala
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re: MediaTek cracks top 5 in smartphone apps CPU sales
SKundojjala   8/8/2012 12:54:33 PM
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@eewiz: Top-five smartphone apps processor vendor list based on Strategy Analytics data. 1. Qualcomm 2. Samsung 3. Broadcom 4. TI 5. MediaTek Source: Strategy Analytics Quarterly Smartphone Apps Processor Market Share Tracker We allocate Apple's shipments to Samsung in our model. If we were to separate Apple’s shipments from Samsung, Apple would rank number two and Samsung would rank number three in the smartphone apps processor market. MediaTek's smartphone chips (MT657x) gained strong traction in Q1 2012. Regards, Sravan Kundojjala, Senior Analyst, Strategy Analytics.

avc102938
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re: MediaTek cracks top 5 in smartphone apps CPU sales
avc102938   8/30/2012 10:15:24 AM
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I am a bit confused by this. The order in this thread seems to be different from the original article. Is TI number 3? If not, are the the $ numbers correct in the original article? Thanks.

kjdsfkjdshfkdshfvc
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re: MediaTek cracks top 5 in smartphone apps CPU sales
kjdsfkjdshfkdshfvc   4/2/2013 1:55:06 PM
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At this point, you might as well count Apple out. They are no longer relevant or provide any competition or innovation. http://bit.ly/IC4m9t

abraxalito
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re: MediaTek cracks top 5 in smartphone apps CPU sales
abraxalito   8/8/2012 1:57:37 AM
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Where is Nvidia? Too busy complaining at TSMC to get any useful work done it seems.

SKundojjala
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re: MediaTek cracks top 5 in smartphone apps CPU sales
SKundojjala   8/8/2012 1:03:00 PM
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@abraxalito: Based on Strategy Analytics estimates, NVIDIA ranked number seven in the smartphone apps processor market in Q1 2012. The company currently has only 2 percent revenue share in the smartphone apps processor market. However, NVIDIA continues to do well in the tablet apps processor market and ranked number two in the non-iPad tablet processor market in Q1 2012. Regards, Sravan Kundojjala, Senior Analyst, Strategy Analytics.

Helicopter
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re: MediaTek cracks top 5 in smartphone apps CPU sales
Helicopter   8/8/2012 9:15:54 AM
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what about Intel & AMD? Arent they the processor gurus?

elctrnx_lyf
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re: MediaTek cracks top 5 in smartphone apps CPU sales
elctrnx_lyf   8/8/2012 12:45:28 PM
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Its the mobile application processor discussion. Intel and AMD doesn't have any such kind of products.

SKundojjala
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re: MediaTek cracks top 5 in smartphone apps CPU sales
SKundojjala   8/8/2012 1:06:35 PM
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@Helicopter: Intel has started shipping its 32 nm-based Medfield product and had less than 1 percent share in Q1 2012. AMD currently has no share smartphones. Regards, Sravan Kundojjala, Senior Analyst, Strategy Analytics.

Helicopter
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re: MediaTek cracks top 5 in smartphone apps CPU sales
Helicopter   8/9/2012 9:03:16 AM
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Thanks, Looks like this is a billion unit market. are there entry barriers ? Do you see the Goliath to take over anytime soon?

SKundojjala
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re: MediaTek cracks top 5 in smartphone apps CPU sales
SKundojjala   8/9/2012 10:34:32 AM
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Yes, the entry barrier is very low in the ARM-based chip ecosystem. All the technology pieces (CPU, GPU, DSP etc.) are available on license and the smartphone chip market is over-crowded. However, capabilities such as software expertise, integration, strong OEM relationships, financial strength/ resources and product roadmap will set the best companies apart. It's a growing market and I expect very interesting market dynamics ahead. Regards, Sravan Kundojjala, Senior Analyst, Strategy Analytics.

CooperMW
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re: MediaTek cracks top 5 in smartphone apps CPU sales
CooperMW   8/9/2012 6:16:00 PM
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Thank you

sranje
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re: MediaTek cracks top 5 in smartphone apps CPU sales
sranje   8/8/2012 2:11:24 PM
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Dear Sravan, Excellent data and additional comments - thank you. Wouldn't data in units instead of revenues also be (more?) useful for market shares - ASPs in different segments of smartphones are quite different

SKundojjala
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re: MediaTek cracks top 5 in smartphone apps CPU sales
SKundojjala   8/9/2012 6:25:04 AM
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@sranje: Thanks. Yes, we do track units, revenues and ASPs on a quarterly basis for 13 smartphone chip companies across stand-alone and integrated processor categories. The rankings are slightly different (but not much) in terms of unit shipments. Regards, Sravan Kundojjala, Senior Analyst, Strategy Analytics.

Neo10
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re: MediaTek cracks top 5 in smartphone apps CPU sales
Neo10   8/9/2012 3:14:54 AM
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Samsung is in a strong position vis-a-vis the mobile App processors since they got into Apple and because of their surge in smart phone shipments. Qualcomm relies on other OEMs sales, it will be interesting how it would turn out if Apple change their App processor vendor.

Rsinkiewicz
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re: MediaTek cracks top 5 in smartphone apps CPU sales
Rsinkiewicz   10/31/2012 6:59:34 PM
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Please ban dklafjs as his comments are only intended to direct one to a completely unrelated site and have absolutely nothing to do with this topic.

kjdsfkjdshfkdshfvc
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re: MediaTek cracks top 5 in smartphone apps CPU sales
kjdsfkjdshfkdshfvc   5/17/2013 1:13:26 PM
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I strongly disagree sir. http://bit.ly/IC4m9t

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