LONDON – Advanced Micro Devices Inc. has appointed Jack Harding, CEO of design and manufacturing services provider eSilicon Corp., to its board of directors.
The moves marks yet another step in a substantial shake up of the technical and business culture at the top of AMD (Sunnyvale, Calif.) by CEO Rory Read, who was appointed one year ago.
Harding co-founded eSilicon (Sunnyvale, Calif.) in 2000 after leaving EDA company Cadence Designs Systems Inc. where he had also served as CEO. Harding's recent experience at eSilicon has fostered expertise in the fabless and intellectual property ecosystems where AMD looks set to play. Harding has more than 25 years of management experience in the semiconductor industry, especially in the area of ASIC and system-on-chip design and manufacturing.
"Jack's wealth of industry experience and familiarity with evolving industry trends make him a perfect choice to join the AMD board," said AMD chairman Bruce Claflin, in a statement. "As AMD establishes itself as a more nimble, flexible semiconductor design innovator, Jack's operational experience, strategic expertise and business acumen for bringing SoC and custom integrated circuit solutions to market should add tremendous value for AMD's future business."
Before co-founding eSilicon, Harding joined Cadence when it acquired his former employer, Cooper & Chyan Technology. Harding has also held a variety of senior management positions at Zycad and IBM. Harding also serves on the board of directors of RF Micro Devices and the Global Semiconductor Alliance (GSA).
It is true that Intel won't go away.
But thinking that life must just be Intel versus AMD forever, and just that, is old-fashioned thinking. Jack Harding's perspective of an extended but efficient supply chain that helps fabless chip companies be agile should help change that mindset.
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