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Ultrabook falling short of expectations

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10/1/2012 05:11 PM EDT
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mcgrathdylan
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re: Ultrabook falling short of expectations
mcgrathdylan   10/1/2012 6:18:09 PM
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Interesting to note that IHS cites stringent requirements by Intel for what can be labeled an Ultrabook. You wonder if more companies are just going to go with the generic "ultrathin."

RandomJitter
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re: Ultrabook falling short of expectations
RandomJitter   10/1/2012 8:37:09 PM
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From July 2012, http://www.ubergizmo.com/2012/07/apples-macbook-air-reportedly-eating-into-the-sales-of-ultrabooks/

Daniel Payne
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re: Ultrabook falling short of expectations
Daniel Payne   10/2/2012 2:50:38 PM
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Instead of an Ultrabook I use an iPad along with the Logitech Ultrathin keyboard. I get light weight, portability, detachable tablet, 10 hours on a single battery charge, lots of apps. What I miss are separate user accounts and a mouse.

Tom Mariner
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re: Ultrabook falling short of expectations
Tom Mariner   10/2/2012 4:01:59 PM
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The article has it right -- high price, lousy, opportunistic marketing, and lack of touch screens are big holes in the plan. Yes, SSD prices which are now from $400 to $500 for a needed 512 Gb device are a big culprit, but pretty soon the gazillion HDD parts vs. the handfull in the SDD's are going to show up in cratering prices. The MacBook Air cleverly set the bar that thinner was going to cost you more and if you think that just because there is less stuff to buy, build and ship in an Ultrabook marketing types are going to forgo extra profit just for volume, you're pretending they have a soul. Pretty soon somebody is going to do a Prius to the market and price as if they were going to sell a gazillion and leave the rest of the folks looking like Chevy Volts at twice the price, half the performance and sales in the dozens. I've got a 2.4 pound Toshiba that cost $699 -- OK performance, OK screen, but amazing to take anywhere. Now if it just had touchscreen, I'd crank in Windows 8 tomorrow.

eewiz
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re: Ultrabook falling short of expectations
eewiz   10/2/2012 5:59:44 PM
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I am not surprised. If WinTel want to beat Apple by making a Macbook Air Clone, the first thing they should consider doing is to substantially reduce the price compared to Air. I would buy an ultrabook with similar specs that of an Air at 60% of air's price.

DCH0
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re: Ultrabook falling short of expectations
DCH0   10/2/2012 7:52:06 PM
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There is nothing that they are offering that competes with an iPad.

ewertz
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re: Ultrabook falling short of expectations
ewertz   10/2/2012 10:55:03 PM
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vis-a-vis non-productivity, agreed.

DMcCunney
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re: Ultrabook falling short of expectations
DMcCunney   10/2/2012 10:55:57 PM
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I believe it was Santayana who said "Those who do not learn from history are condemned to repeat it." Some here may recall the UMPC, which was a joint venture between Intel and Microsoft, based around Microsoft's Origami effort. Both had problems - how to maintain growth and market share. The answer they came up with was a whole new platform that would use Intel chips and run Windows. It was noteworthy that the UMPC was produced by vendors like Samsung and VIA Technologies, who weren't known for complete systems, and was *not* made by laptop manufacturers like Dell and Fujitsu. The specs also seemed crafted to keep them from *competing* with laptops. What neither Intel nor MS provided was a compelling use case for why people might get a UMPC in *addition* to what they already had, and mostly, people didn't. The tablet essentially does what the UMPC was suggested for, but at a much better price point and with better ease of use. The Ultrabook looks like it's intended to compete against devices in the netbook category, spawned by the ASUS eee, aimed at the higher end. Again, where's the compelling use case? What makes one of the Ultrabooks worth $1,000 to a buyer? Whether the Ultrabook sales are all that bad depends upon what sort of numbers Intel expected. I don't think they thought it would be an out-of-the-park home run.

old account Frank Eory
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re: Ultrabook falling short of expectations
old account Frank Eory   10/2/2012 11:28:44 PM
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When Ultrabooks hit the same price point as ordinary laptops, they will take off. Don't hold your breath. It will be a long time before a SSD is the same price as a HDD.

GREAT-Terry
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re: Ultrabook falling short of expectations
GREAT-Terry   10/3/2012 4:50:30 AM
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I think price issue is critical. Will the price of all components used inside the ultra book, including SSD and CPU drop that fast?

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