OEMs currently load a handful of standard software bundles on PCs, often
including programs of marginal use to consumers that software
developers pay OEMs to include. Shapiro claims using his software, OEMs
could offer a unique service to download exactly what a consumer chooses
from a vast and open PC app store.
The Imbue process uses a
technique of erasing the unwanted software from a master image by
erasing its metadata. The technique on which the company has five
granted and 12 pending patents is more than an order of magnitude faster
than the current method OEMs use for loading each program sequentially.
a tremendous amount of convenience to having the desired software
pre-loaded and you can have this done economically now,” Shapiro said.
“I was in a major manufacturing facility last month, and depending on
the model and configuration, [loading software] takes two to four hours
typically and six to10 hours for some special configurations."
declined to share commercial terms of licensing Imbue's technology. “We
are initially looking for a single large entity that would benefit by
having and exclusive on this process, but I would consider an
alternative of working with a consortium,” he said.
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