But a physical embrace with East was not in the cards. Blame a woman.
East wanted to stay in England the Sunday before, so he booked a flight via New York that would land him in San Francisco for the AMD event Monday morning. Enter Hurricane Sandy and a few thousand flight cancellations.
So the fast-thinking East created a video shot in the back seat of a taxi outside Heathrow airport and phoned it in to the histotric AMD event. “It says volumes about the man who does an interview in the back of a taxi because he believes in what we are doing,” Read said at the event.
Read set up the video, saying he had a call earlier in the day from East.
“Warren said he was on a plane from London going through New York, and I said, ‘Warren that’s probably not a good plan,’” said Read.
If the AMD CEO had any resentment, he did not show it. “That’s a true partner who doesn’t take ‘no’ for an answer,” Read said.
ARM was well represented at the event with Simon Segar, general manager of its processor and physical IP group and Ian Ferguson, director of its server initiative as well as a small coterie of support people. Separately, an Amazon data center engineer sent along a video about the importance of low power everything.
That was very well done, and probably, given the circumstances, even more impactful than actually being there. If I were the AMD folks, I would be very happy that he was willing to come up with another plan and give such a statement.
Just as when we're relying on our technology, a back up plan for real life activities is a good idea.