If you are determined to walk the halls of Electronica, organizers recommend that you are prepared to depart from more formal business attire at least on your feet. However, the way Electronica is organized with individual halls used to collect particular types of components together can serve to minimize the distances walked.
For Electronica, comfortable shoes are a must
While the presence of so many exhibitors – with large numbers now coming from Asia – could keep an attendee busy throughout the four-day event, there are numerous co-located conferences and sessions spread across the four days which can also provide important information-gathering opportunities.
One of the highlights is the CEO panel. Executives from Europe's leading chip companies will debate the current state of the industry on the opening day of Electronica, usually with a U.S. guest CEO to provide international perspective. This year's panel include: ST CEO Carlo Bozotti; Rick Clemmer, CEO of NXP Semiconductors; Gregg Lowe, CEO of Freescale Semiconductor; and Reinhard Ploss, CEO of Infineon Technologies.
This year's CEO panel comes amid economic uncertainty spawned by the euro currency crisis and the social unrest caused by European austerity measures. The CEO panel will focus on "Semiconductor solutions for the smart-grid challenge," and may well spare the CEOs from having to answer some difficult questions about their businesses by allowing them to address the specific opportunity of electricity distribution.
During the Electronica CEO panel in 2010 Carlo Bozotti, CEO of STMicroelectronics, shared a joke with Peter Bauer, CEO of Infineon (far left), and Henri Richard, senior vice president of global sales and marketing at Freescale Semiconductor. NXP CEO Rick Clemmer looks on.
The electronics sector is one of the industries that are especially affected by the shortage of specialists. eTV shows how electronica is trying combat this problem with the student day in the electronica Forum. One of the highlights was the presentation of the Cosima award for the best university projects. Finally, on the last day of the trade fair, eTV took a look at the statistics and exhibitors drew a conclusion. Additionally the last podcast gives an expanded overview about this year's electronica and the highlights.
David Patterson, known for his pioneering research that led to RAID, clusters and more, is part of a team at UC Berkeley that recently made its RISC-V processor architecture an open source hardware offering. We talk with Patterson and one of his colleagues behind the effort about the opportunities they see, what new kinds of designs they hope to enable and what it means for today’s commercial processor giants such as Intel, ARM and Imagination Technologies.