Finally East was asked about Europe's fortunes and whether the fall of Nokia and exits from electronics manufacturing were a source of concern. East, who sits atop a company that turns in profits quarter after quarter, expressed the belief that the situation is not as based as it is portrayed. "We do participate in some European collaborative research projects. And there is quite a lot of innovative electronic system design going on in the U.K."
East added: "Nokia's numbers are heading south but this can change. They missed out on the smartphone revolution so they will probably decline for a bit longer. But they have a fantastic record of re-inventing themselves. I wouldn't bet against Nokia."
East said that while things may look disappointing if we measure European presence in established markets such as consumer electronic equipment production and the mobile phone sector it is important to look forward. "Maybe other industries will develop in Europe – like the Internet of Things. There's great potential for Europe to play a leading part."
ARM TechCon is organized by UBM the publisher of EE Times.
No doubt that the number of solutions has to be reduced in the IoT universe, but there will still be a need for a flexible technology that will be able to address different standards, or at least one standard which requires flexibility. Dedicated hard wired solutions for modem signal processing won't offer this flexibility, and there is space for new IP providers who could be the equivalent of ARM in embedded DSP, like Simpulse (www.simpulse.fr). They offer a flexible and scalable coprocessor that can be programmed at a Matlab-like language level. This kind of solution will definitely be a key feature for future machine-to-machine communication.
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.