As the topic moved energy storage Bozotti made the observation: "In certain emerging countries 40 percent of electricity consumed in stolen. So you need sensors, anti-tamper, environmental, image, motion and so on." And Ploss added: "Smartness in the end devices is an essential part of the smart grid. It will not be possible without semiconductors.
Clemmer encouraged the audience to think more broadly of the smart-grid as the first wave of the Internet-of-Things.
The moderator journalist Kilian Reichert then asked the panel to speculate what the CEO panel would discuss in the two year's time. Bozotti offered up three topics he said were all driven by global societal needs: energy saving; health care; and trust and data security. Clemmer offered the Internet of Things and the connected automobile.
Lowe's answer drew attention to a topic that the panel had not addressed in this panel as well as applause; growth in the semiconductor market.
In response to a question from the floor about the state of the total semiconductor market Rick Clemmer provided somewhat subdued response. "Next year could be a tough year, a mid-to-low single digit percentage increase in semiconductor sales," he said.
Click on image to enlarge.
Standing room only at the CEO panel on the opening day of Electronica
When a questioner from the floor asserted that neither Freescale nor NXP had grown since 2006 and asked if private equity involvement had been a failure, Clemmer was more robust. "Look at our Q3 results; 9 percent sequential and 12 percent year-on-year growth." Clemmer said that turning a business around takes time and that private equity had provided the opportunity to focus the company on fewer market opportunities.
Lowe picked up the same theme saying the formula for success is simple: great products offered at an attractive price. "You have to focus on what you are good at, focus will enable growth in the future," Lowe said.
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