MUNICH, Germany – The traditional CEO panel discussion held on the first morning of the Electronica exhibition was asked this year to focus on just one topic: the smart grid challenge.
This gave the assembled CEOs; Carlo Bozotti, Rick Clemmer, Reinhard Ploss and Gregg Lowe, the bosses of STMicroelectronics, NXP Semiconductors, Infineon Technologies and Freescale Semiconductor, respectively the chance to speak optimistically about market opportunities to come.
It was only at the end of the panel when some questions came from the floor that matters moved on to business topics such as the state of the general economy, the semiconductor industry, and some of the particular companies represented on the stage.
All four CEOs agreed that the smart-grid is tremendous opportunity to sell more semiconductors as the world adds intelligence to what is still, in most places, a simple means of electricity distribution. The benefit would be enhanced energy efficiency and reduced need for power source provision to cope with peak demand and the need is to make the grid a multi-way highway that transfers both power and information in multiple directions.
Click on image to enlarge.
On panel duty at Electronica 2012: from left to right: Gregg Lowe, Carlo Bozotti, Rick Clemmer, Reinhard Ploss, CEOs of Freescale Semiconductor, STMicroelectronics, NXP Semiconductors, and Infineon Technologies, respectively.
Infineon's Ploss described the situation. "The grid is not in bad condition but we must ask how can we use it better? Moving from ac to dc transmission, getting rid of reactive power consumption, would help. Using high-voltage dc transmission you could push energy transport up by a factor of two," he said.
Freescale's Lowe highlighted the market opportunity in sensors by pointing out that China has stated that by 2016 it will have deployed 300 million smart meters across the country. All the panelists then took turns to wax lyrical about smart domestic fixtures that could be controlled from smartphone or tablet or automatically adjust for human behavior.
Bozotti of ST made the point that in Europe much of the work has been done or is being done. Italian electricity providers have spent $2 billion installing 33 million smart meters and are now enjoying annual savings of $500 million, said Bozotti, although he agreed China is a tremendous opportunity. Later in the panel he pointed out that the financial drive to improve the grid is clear with the estimate that power outages cost the United States' economy $150 billion per year.
For Rick Clemmer, CEO of NXP, the key message is that the smart-grid adds communications and security to electricity distribution to enable greater efficiency. Ploss pointed out that the additional complexity must be made transparent to the users. "You can't have an electrical engineer come to the house to manage the power. It must be extremely easy to use, high reliability and secure from the first moment," he said using this as an argument for high semiconductor content in the smart grid. He also argued "that the smart grid can be controlled remotely is essential to make it acceptable."