In the fourth quarter, FBR expects 15.5 million Android-based tablets to ship, up from 11.8 million in the fourth quarter of 2011. For the year, FBR estimates Android-based tablet shipments of 42.6 million, up from 28.6 million in 2011.
FBR projects total fourth quarter tablet shipments of 44.8 million, up from 26.8 million in the fourth quarter of last year. The firm projects shipments of 122.3 million tablets for all of 2012, up from 75.1 million in 2011.
FBR expects the iPad mini to drive incremental revenue increases for both Qualcomm (San Diego, Calif.) and Broadcom (Irvine, Calif.). The firm estimates that the iPad and iPad mini will contribute about $525 million to Qualcomm's total sales in 2012 and about $550 million in 2013. Broadcom stands to gain about $305 million in 2012 and $400 million from the iPads in 2013, according to FBR.
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Berger wrote that early indications suggest that the Microsoft Surface RT Tablet has thus far underperformed, with cost—in the neighborhood of $600—being the most likely culprit. FBR projects total sales of 1.2 million Surface RT Tablets in the fourth quarter.
The FBR tablet tracker report also concluded that sales of the Google Nexus 7 and the Amazon Kind Fire HD tablets have been higher than expected, owing to their $199 price points.
"Contrary to what we see for the Kindle Fire and Google Nexus, we believe the first month's sales of the MS Surface RT tablet have underwhelmed expectations," Berger wrote.
No, I was focusing on precisely the right thing. That tablet sales will increase is expected and is not as interesting to me as testing how much effort it takes to get PC constricted media outlets to admit the Reason for the tablet buying.
Now if I could only find an old Aramaic word for Christmas so that people can't just substitute an "X".
Oh well, thanks for playing. It's been fun.
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