Getting back to the urban flavor of the report, Ericsson found that cities have become hubs for social creativity. City center dwellers have significantly more friends online than people in suburban areas, the report cited. 12 percent of people that live in cities say that the main reason for using social networks is to connect and exchange ideas with others, making it the third most common reason for social networking after staying up-to-date with friends and keeping them updated.
Combining online shopping with the brick and mortar variety made number eight on the list, with Ericsson finding that 32 percent of smartphone users already shop with smartphones but have now started combining in-store and online shopping aspects. “They want to see products, get information and make price comparisons, and make purchases immediately without having to queue up at the cash register,” said the report.
TV has gone social for Ericsson’s ninth place on the trends list. A total of 62 percent of viewers use social forums while watching video and TV - and 42 percent of those who use social forums or chats while watching discuss things they currently watch on a weekly basis. Over 30 percent are more likely to pay for content watched in social contexts said the survey, while the majority of video and TV consumption on mobile devices takes place in the home.
In tenth place comes learning, which Ericsson says is currently “in transformation” through both internal and external forces. Young people, said the study, bring their personal technology experience into the classroom, driving a bottom-up pressure for change. Simultaneously governments and institutions look for new ICT solutions in order to be more efficient. The big driver of this, of course, is connectivity which has changed the outlook of people, including childen, on a global scale. As an example, in India, around 30 million of 69 million urban children aged 9 to 18 own mobile phones.
What do you think of Ericsson’s trends? Do you agree? Disagree? Want to add any of your own? Feel free to use the comment box below.