FLAGSTAFF, Ariz.--Belkin said Thursday (Jan. 24) it will acquire
Cisco’s Home Networking Business Unit, which includes the Linksys
products, for an undisclosed sum. The acquisition will
give privately held Belkin, based in Playa Vista, Calif., a 30
percent of the U.S. retail home and small business networking
Currently, Belkin has a range of wired, wireless and powerline
networking products under the Belkin brand. Company officials said
they will maintain the Linksys brand.
Linksys for $500 million almost exactly 10 years ago,
as the networking giant expanded its reach into home-networking.
The company spent years trying to find its way in the consumer
world only to begin to unwind or kill those investments beginning
a few years ago, most notably ending
production of the popular Flip video camera as smart
phones took over that application.
Chet Pipkin, CEO of Belkin said, "Belkin’s ultimate goal is to be
the global leader in the connected home and wireless networking
space and this acquisition is an important step to realizing that
Specific financial terms of the transaction are undisclosed. The
transaction is subject to various standard closing conditions and
is expected to close in March 2013.
Belkin is a terrible company with the worst product management and support.
Belkin loves to use "Rebate" trick to buy their products but customers never see their money. Once you cut and send in Serial number on box, Belkin's customers cannot return products or dump in trashcan. Customers were blind but now they can see.
Yeah, boo hoo. I swore to never buy another Belkin product after they blew me off not compensating me for the junk wireless router I bought from when they lost their big class-action lawsuit a decade ago.
They're one of three companies I'll never do business with again. Oops, four -- I just realized last night that ARCO was part of BP.
On hearing the news, my first thoughts were of the impending monopoly ... but since LinkSys and Belkin were the market leaders a few years ago (in my mind), NetGear, D-Link, Trendnet and many others have become very active. It is interesting that after the transaction Belkin will hold "only" 30% of the market. Does anyone know the market shares / ranking?
$500M paid for Linksys is pocket change compared to the $7B that Cisco paid for Scientific-Atlanta's set-top box business. I remember about a year ago there were rumors that Cisco wanted to sell that business too, but I think all they did was sell the factory in Mexico to Foxconn.
The consumer market is pretty brutal in general. Profit margin is low. In general, cosmetic drives sales. Yet, technology can't lack behind too much compared to other product of other brands.
Nonetheless, what's the benefit of selling a division worth 30% of US market? What does 30% US market translated to dollars?
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.