SANTA CRUZ, Calif. — Geo Semiconductor Inc. (Santa Clara, Calif.) already has a successful professional video processor business with 50+ big-name customers, from Sony, Panasonic and Toshiba to Philips, Sharp and Samsung. However, by incorporating smart video analytics into its eWarp video processors, Geo Semi is now aiming to conquer the automotive and cloud-based consumer markets, starting with smarter heads-up displays (HUDs) for car windshields and smarter video-monitoring solutions for home-security.
"It sounds cliché, but we want to change the world of video image processing starting with automotive- and consumer-cameras," said Brian Gannon, vice president of business development at Geo Semi at the Global Press eSummit 2013 (April 15-17, here). "Our ultimate aim is to bring down the cost of sophisticated video analytics for all mass market applications."
The first mass market application for which Geo Semi has already crafted sophisticated video analytics are HUDs for automobiles. Video analytic software for HUDs today must segment the tasks into separate operations, including de-warping the image from a 180 degree camera, adding the tactical overlay information to outline the road and call-out obstacles, then rewarp the image for projection on the curved surface of the car's windshield--all in real time. In addition, before the car can be shipped from the manufacturing plant, its cameras must be painstakingly calibrated for the particular orientation and curvature of each type of car using labor-intensive manual techniques.
To solve this problem, Geo Semi's video analytics combines all these separate automotive operations into a single complex polynomial that can be calculated in real time using its eWarp processor, resulting in a much less expensive solution that is faster and requires no manual calibration steps.
Click on image to enlarge.
Geo Semi's video analytics enable consumers to define a region where their home monitor activates, here guarding glass door entries at waist-high, and above without sounding alarm when dog walks by at floor level.
SOURCE: Geo Semiconductor
The second area for which Geo Semi has crafted complex analytics to solve multistep video processing into a single real-time operation is home security. There Geo Semi has made complex video processing steps into simple drag-and-drop operations that consumers can perform themselves on a smartphone. For instance, consumers can define a region where their home monitor activates, such as guarding glass door entries at waist-high and above without sounding alarm when dog walks by at floor level (see photo). In operation, the video processing steps are integrated with both the smartphone and cloud-based access and storage options.
"Our goal is nothing less than to create new mass markets for video processing by providing end-to-end solutions for all sorts of industrial and consumer applications," said Gannon, who cited automotive HUDs and home security as merely high-profile examples of its expanding business in smart real-time video analytics.